The UAE-based Apparel Group has signed a deal with Majid Al Futtaim to open a basket of fashion, lifestyle, and F&B brands at the Mall of Oman.
The list of global brands includes Garage, LC Waikiki and Levi’s. Cosmetics and beauty products stores like Inglot and Rituals while with F&B outlets like Molten Chocolate Café and Tim Horton’s.
Dutch variety store HEMA and clothing retailer New Yorker will make their debut in the country. The currently confirmed Apparel Group brands will be taking up a gross leasable area of more than 100,000 sqft.
“We believe in being ‘forever future-ready’, and with this prudence, we have captured key markets and prime locations in the GCC way before our competitors analyse the landscape. Our next strategic venture is with Mall of Oman, where we launch some of our prestigious global brands, which is certain to create the much needed high street shopping ambience for the local consumers. We are confident we know what our consumers want and bringing it to them at the right place and the right time is crucial to us. By doing so, Apparel Group aims to raise Mall of Oman’s customer experience to the next level,” says Nilesh Ved, chairman of Apparel Group.
“Mall of Oman will offer exceptional shopping, dining and entertainment experience in the country, and ultimately creating great moments for everyone, every day. At Majid Al Futtaim, we focus on tailoring our offering in response to the needs and wants of our customers. That’s why we’re bringing a diverse retail mix including international brands and the latest trends to our clientele in an accessible location. Our strategic partnerships with companies such as Apparel Group reinforce our commitment to providing residents and tourists from across Muscat and the region with holistic shopping experiences,” adds Fuad Sharaf– managing director of UAE, Oman and Bahrain Shopping Malls, at Majid Al Futtaim Properties.
Words by Katie Streten Experiential Strategy Director, VMLY&R COMMERCE Throughout the last year,June 13, 2021 | By Shruthi Nair
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