The Little Things, a pop culture lifestyle and collectibles retailer, has opened its first store in Saudi Arabia at Jeddah’s Red Sea Mall. The entry into the Kingdom is backed by Spacetoon, which oversees the brand’s regional operations and marketing.
As the authorised MENA retailer for Popmart, the store offers fans LABUBU and other sought-after collectibles, along with figures, tabletop games, and franchise lines from Naruto, One Piece, Demon Slayer, Attack on Titan, Marvel, DC, and Harry Potter.
“Our expansion into Saudi Arabia marks a pivotal milestone for The Little Things,” said CEO Hassan Al-Tamimi. “Thanks to the unwavering support of Spacetoon, we are proud to enter this dynamic market. Saudi Arabia offers remarkable opportunities for cultural and commercial growth, and we are confident our unique offering will resonate with the region’s thriving collector community.”
Ahmad Weiss, General Manager of Spacetoon Entertainment, echoed the sentiment, “This partnership reflects our ambitious retail vision, and we couldn’t ask for a more driven and dynamic collaborator than The Little Things. Together, we’re redefining fandom in the region.”
The Little Things’ Jeddah opening is part of its 2025 strategic growth plan covering six countries, including Qatar, Bahrain, Lebanon, and Uzbekistan. The partners will roll out six new stores and nine pop-ups this year, building on existing flagships in Dubai Mall, Mall of the Emirates, and Bluewaters. In Saudi Arabia, they have also signed a deal with TMC JV TotalEnergies and Aramco to launch exclusive pop-ups.
With collaborations spanning Mattel, Hasbro, Bandai Namco, and Sanrio, The Little Things is positioning itself as a one-stop hub for collectors across MENA.
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