Louvre Abu Dhabi partners with Accenture to reimagine visitor Experience


December 9, 2020 | By RetailME Bureau

Louvre Abu Dhabi has signed a one-year agreement with Accenture to help deliver its aggressive digital programme. Accenture will lead the transformation and integration of the museum’s digital ecosystem, including the development and implementation of an Extended Reality (XR) strategy, the enhancement of the museum’s immersive experience in the galleries, and improved digital access to the museum’s collection.

“Just having celebrated our third anniversary, it’s an ideal time to announce Accenture as our official digital partner. 2020 has been a challenging year for all of us, it has pushed us to accelerate our digital transformation, in order to engage more of our audiences remotely during the pandemic. We have launched creative projects sharing our stories of cultural connections both here in the UAE and with audiences around the world. We look forward to continuing this trajectory into 2021 with the valued expertise of our new partner”, said Manuel Rabaté, Director of Louvre Abu Dhabi

“We are thrilled to work closely with Louvre Abu Dhabi and help realise their digital ambitions in reimagining the visitor experience. Accenture will help transform and integrate the museum’s digital ecosystem by developing a more immersive experience, improved digital access, and an XR strategy designed around the instinct that lives at the intersection of purpose and innovation. Accenture has a long-standing relationship with the Louvre since 2001, providing expertise and resources in critical areas, including strategy development, project management, technological innovations, and experience design”, said Alexis Lecanuet, Accenture’s regional managing director in the Middle East

Louvre Abu Dhabi’s immersive digital programmes launched this year include the museum’s first short film The Pulse of Timea 40-minute audio-visual journey bringing stories of humanity to life through artworks from the museum galleries, narrated in three languages by international talents Saoud Al Kaabi (Arabic), Charles Dance (English), and Irène Jacob (French); WE ARE NOT ALONE audio visual podcast by Soundwalk Collective; Anghami’s curated playlists of soundtracks inspired by the museum’s collection; virtual exhibition tours; highlights from the museum’s online collection; as well as online activities for families and children available on Louvre Abu Dhabi’s website and mobile application.

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