GCC Cinema exhibitors join forces in industry-first campaign

May 26, 2021 | By RetailME Bureau

Nine cinema exhibitors across the Gulf Cooperation Council (GCC) have joined forces to launch an industry-first campaign for the region to remind audiences of the unparalleled experience of going to the cinema and encourage them to return to their local movie theatre, after the cinema industry was largely impacted by the global pandemic.

The #BetterAtTheMovies campaign is a collaboration between the region’s top cinema exhibitors including VOX Cinemas, Novo Cinemas, MUVI Cinemas, Cinépolis Cinemas, AMC Cinemas, Empire Cinemas, Roxy Cinemas, Star Cinemas and Mukta A2 Cinemas. Developed by creative agency Freedom, the 50 second spot highlights why films should be watched where they belong – on the big screen – and ends with the tagline “Watching a movie is great but being at the movies is better.” It will be shared on all exhibitors’ social platforms across the United Arab Emirates, Saudi Arabia, Egypt, Kuwait, Qatar, Bahrain and Oman.

Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said “VOX Cinemas is proud to be joining forces with cinema exhibitors across the region to launch this first-of-a-kind campaign for the movie industry in the GCC. Like all businesses around the world, our industry has been significantly impacted by Covid-19, and we want to remind audiences of the timeless appeal of going to the movies, an immersive and shared experience that can’t be replicated at home.” The global pandemic has shown the need for enhanced cooperation and solidarity across all aspects of society. We believe that collaboration with all our partners and competitors will be key to ensuring that the industry rebounds as quickly as possible, and we thank the authorities across the GCC region for their continued support throughout the pandemic.

Fredrik Jonsson, CEO Novo Cinemas added, “The last year has tested the resolve of citizens and businesses around the world. However, through these difficult times, a spirit of unity and collaboration has emerged. We have witnessed industries and communities coming together in an unprecedented way. This initiative, a collaboration of the cinema exhibition industry across the GCC, is a clear representation of this spirit of cooperation. Blockbuster movies are back. From Hollywood, to Bollywood and more, there is an incredible line up over the months ahead. With action, family and drama packed content on the way, cinemas over 2021, will provide both an exhilarating way for anyone wishing to escape the day for just a few hours as well as an opportunity for families and communities to come together. Through this initiative we encourage each and every movie lover to support your local neighborhood cinema by choosing from any of the exciting feature films being released and we promise you a great time out!”

Alejandro Aguilera, CEO of Cinépolis Cinemas said “I’m very excited we were able to collaborate on this unique campaign with the entire industry. Global movie exhibitors have shown that working together can lead to incredibly positive outcomes and collective success. We have tirelessly endured the impact of the Covid-19 pandemic as one, and we have all taken extreme measures in order to ensure that our cinemas are a safe place for our customers and employees. The cinematic experience is a unique one that puts people from all walks of life in the same room to enjoy a story with captivating visuals, masterful scripts and captivating audio. We’re extending the warmest welcome to our customers to join us at the cinema where they can experience magical, enthralling moments on the silver screen.”



Previous Article Next Article



GMG launches four state-of-the-art food manufacturing factories

UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in 

Continue Reading

March 22, 2023 | By RetailME Bureau
Are grocery retailers Ramadan ready?

The growth opportunity for food and grocery retailers during the Holy Month 

Continue Reading

March 22, 2023 | By Rupkatha B
GMG retail stores enable customers to embrace the spirit of Ramadan

From value, variety and convenience to philanthropy GMG retail stores, including 16 

Continue Reading

March 20, 2023 | By RetailME Bureau
Maggi to launch its first-ever NFTs

MAGGI from the house of the Nestlé is all set to launch 

Continue Reading

March 15, 2023 | By RetailME Bureau
Saudi consumers to increase spending on grocery and household items

What does 2023 look like for consumers in Saudi Arabia? A Nielsen 

Continue Reading

March 7, 2023 | By RetailME Bureau
Union Coop announces mega discounts on 10,000 products ahead of Ramadan

Dubai-based food & grocery retailer Union Coop has launched its discount campaign 

Continue Reading

March 6, 2023 | By RetailME Bureau
This brand’s mission to make every day ‘fruitful’

Around eight years ago in 2015 a brand called Fruitful Day was 

Continue Reading

March 2, 2023 | By Rupkatha B
How Jumia is empowering a new generation in Africa

Technology has the potential to transform everyday life in Africa for the 

Continue Reading

March 1, 2023 | By Rupkatha B
As inflation bites…grocery retail

Looking at the regional food retail landscape, one can’t ignore the fundamental 

Continue Reading

February 28, 2023 | By Rupkatha B
V. Nandakumar, Director – Marketing & Communications, Lulu Group International

In the early 1970s when large-scale oil exploration activities started, the UAE 

Continue Reading

February 17, 2023 | By Rupkatha B
Waitrose unveils revamped Dubai Mall store sporting new features

Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store 

Continue Reading

February 16, 2023 | By RetailME Bureau
MENA online grocery market to touch $25 billion by 2030

The MENA online grocery market stood at $4.5 billion in 2022 and 

Continue Reading

February 15, 2023 | By Rupkatha B

Download Images RetailME Magazine