ENOC unveils first ZOOM Mart store in Ras Al Khaimah

November 4, 2013 | By RetailME Bureau

UAE-based ENOC Retail, a business division of Emirates National Oil Company (ENOC), has opened its first ZOOM Mart store at Royal Breeze 1, a residential community in Al Hamra Village, Ras Al Khaimah. Based on ENOC’s neighbourhood convenience store concept of ZOOM Market, the new 24-hour ZOOM Mart store will offer ENOC’s private label brands such as Belhana for food and The Everyday Company for non-food items, in addition to bakery products, meat and poultry, fresh fruit and vegetables, speciality coffees and pre-packed meals.

“ZOOM Mart is a slightly scaled down version of our ZOOM Market, and it reflects our commitment to support the UAE Government’s directives to upgrade the grocery business in the country. We are bringing a truly exceptional experience to the Al Hamra Village community through the new outlet, which is backed by superb service standards, fresh and high quality products,” says Burhan Al Hashemi, managing director of ENOC Retail.

“The opening of ZOOM Mart in Ras Al Khaimah highlights our strategy of expanding our retail business to new geographies. ZOOM is now a widely recognised brand that has redefined the concept of convenience retailing. We will continue to focus on strengthening our retail footprint, offering our customers innovative lifestyle experiences,” adds Saeed Khoory, CEO, ENOC.

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