As part of a strategic partnership UAE-based consumer electronics major Sharaf DG has introduced Nothing phones to the region. London-based technology brand Nothing’s entry into the MENA region is set to propel the UAE smartphone adoption rate, which is projected to hit 91% by 2025, as per Statista.
Having recently reached the one million products sold milestone Nothing will expand its presence in the MENA region in collaboration with Sharaf DG. Alongside Nothing’s Phone (1) and ear stick Sharaf DG will offer premium service solutions for repairs and service warranties.
“We are excited to be joining hands with one of the most exciting tech companies of recent times and bringing Nothing products exclusively to our customers,” said Nilesh Khalkho, CEO of Sharaf DG. “We look forward to bringing an ecosystem of iconic and connected Nothing tech products to the region.”
“We are thrilled to work with Sharaf DG to offer customers top-notch service and a place where people can experience our products in UAE,” added Rishi Kishor Gupta, Nothing’s Business Lead for the Middle East. “Phone (1) has been one of the most anticipated smartphone launches in recent years and we had a lot of people who have been asking for its availability in the region. Today, I am very excited that we have finally made this happen with a leading partner.”
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauDubai Duty Free contributes AED20-mn towards UAE’s ‘1 Billion Meals Endowment’ campaign
GMG launches four state-of-the-art food manufacturing factories
Ramadan shopping trends for home and fashion have evolved: REDTAG
/ 
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Technology has the potential to transform everyday life in Africa for the
Looking at the regional food retail landscape, one can’t ignore the fundamental
In the early 1970s when large-scale oil exploration activities started, the UAE
Waitrose & Partners UAE has renovated its 45,770 sqft Dubai Mall store
/ 
“Consumer electronics is one of the mainstays of the UAE retail market,
Samsung Electronics Co., Ltd., has announced the opening of 29 interactive Galaxy
Consumer electronics company Hisense has signed a partnership with Saudi Arabia’s United
EROS Group, a prominent consumer electronics, mobility, IT, home appliances and convergence
Huawei Consumer Business Group, the global technology brand recently announced the opening
AZADEA Group has announced a new partnership after signing with BOSE in
Swedish home furnishings giant IKEA, has announced the opening of its first
Al-Futtaim ACE has launched its newest store at Dubai Hills Mall and
Hisense, the global electronics and whitegoods manufacturer, has opened its first branded
Amazon.ae today announced a new sales event, the Ramadan Sale, kicking off
Previous Article
