LG Electronics to launch quantum dot TVs in January


December 16, 2014 | By RetailME Bureau

LG Electronics Inc will launch quantum dot television sets in early 2015. LG will have 55-inch and 65-inch ultra-high definition (UHD) quantum dot TVs on display at the annual International CES trade show next month in Las Vegas.

Quantum dot TV technology involves incorporating a film of tiny light-emitting crystals into regular LCD, offering improved picture quality compared with existing LCD products. The manufacturing process for quantum dot TVs is relatively straightforward and cheaper compared to TVs with organic light-emitting diodes (OLED) – another next-generation technology that LG has been pushing in the TV market for several years.

LG said quantum dot TVs will complement its other UHD TV and OLED TV offerings. The company plans to use quantum dot TVs in a dual-track strategy as LG works to bring down the price for OLED TVs.

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