Hisense, the global electronics and whitegoods manufacturer, has opened its first branded store in the Middle East, operated and managed by FGT, at the new Dubai Hills Mall shopping and lifestyle destination, marking a strategic milestone in the technology leader’s regional expansion initiatives. The opening was attended by regional leadership and representatives from from Dubai Department of Economy & Tourism (DET), including Shaikha Ahmad Al Bishri – Director of Business Excellence Department and Ahmad Hassan Al Zaabi – Director of the Consumer Protection Department.
The new store features Hisense’s wide range of smart consumer electronics and home appliance products, including numerous top of the range models of TV’s, Laser TV’s, Refrigerators, Washing Machines, Dishwashers, Microwaves, as well as the newest mobile category and smartphone range. The store’s product line-up also includes an assortment of home and kitchen appliances under the brand ‘Gorenje’ – the European homeware manufacturer that was acquired by Hisense in 2018. “We are excited to announce the opening of our very first physical store here in Dubai. As one of the fastest-growing regions for Hisense globally, our company values driving innovation and delivering best-in-class quality to customers resonates so well in the Emirates. This is just the beginning of our regional journey; we are already in the planning phase for another flagship store in Qatar, which will be closely followed by with two more stores planned in Saudi Arabia this year,” said Jason Ou, President of Hisense Middle East & Africa.
After touring the 1,358 square meter store, Al Bishri maintained the opening underlined Dubai’s enduring appeal to major global brands. “For Hisense to choose Dubai for its first branded store in the region is a clear testament to the business-friendly landscape and commercial appeal of Dubai,” said Al Bishri. “Dubai and Hisense share many values, including the prioritisation of technology, innovation and customer happiness.” Ismail Al Hurani, Chief Operating Officer of Hisense Middle East & North Africa, added: “The opening of our first regional store further underlines the brand’s vision – set when launched in 1969 – to become the world’s most reliable consumer electronics brand. Through the continual pursuit of scientific and technological innovation, our ongoing expansion plans, and rollout of our latest and most innovative product, we are aiming to become the region’s preferred brand for millions of consumers across the Middle East.”
Among the full suite of Hisense’s consumer electronic range, the new store will host the regional debut of the super smart 100L9G Laser TV – the latest large-screen product from Hisense’s TriChroma Laser TV series. The 100L9G Laser TV regional debut comes as Hisense, an official sponsor of the FIFA World Cup Qatar 2022TM, looks to score big with local and regional consumers through its futuristic laser technology, which delivers images more closely resembling what the human eye sees than any commercial TV product ever mass produced.
“The Middle East is renowned as an early technology adopter, and we believe regional consumers will respond enthusiastically to our advanced technology, which delivers a superior experience in the television as well as home appliance segments. These new product assortments deliver high quality performance supported with advanced technology. Our latest innovative Laser TV technology is surpassing the consumer expectation by bringing cinematic experience to everyone’s home,” added Ou.
The 100L9G TriChroma Laser TV, which comes in 100-inch and 120-inch ambient light rejecting screen sizes, has 4K ultra high-definition picture quality and high dynamic range for sharper, brighter and more colorful images Hisense has ambitious plans to elevate its brand awareness across the region, with the most recent FIFA World Cup 2022TM Official Sponsorship the latest in a raft of global sporting collaborations, including the UEFA Euro 2016 & 2020, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, Germany’s FC Schalke 04, FIFA World Cup 2018TM and Paris Saint-Germain (PSG).
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised isFebruary 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aimSeptember 2, 2022 | By RetailME Bureau
GAP Inc. delivers on commitment towards building a sustainable, resilient, inclusive business
Amazon KSA doubles storage capacity with a new fulfilment centre in Riyadh
UAE-based diversified business GMG’s Everyday Goods’ retail division has launched its first
Exactly 11 years ago as a freshly minted expat in the UAE
Cereal Partners Worldwide, the maker of Nestlé Breakfast Cereals and a leading
Grocery major Carrefour, owned and operated by Majid Al Futtaim in the
Géant, part of GMG, recently opened two new stores. The brand has
UAE-based diversified family business GMG has launched four state-of-the-art manufacturing facilities in
The growth opportunity for food and grocery retailers during the Holy Month
From value, variety and convenience to philanthropy GMG retail stores, including 16
MAGGI from the house of the Nestlé is all set to launch
What does 2023 look like for consumers in Saudi Arabia? A Nielsen
Dubai-based food & grocery retailer Union Coop has launched its discount campaign
Around eight years ago in 2015 a brand called Fruitful Day was
UAE-based consumer electronics major Jumbo Electronics recently re-opened its store on the
Recently Prince Turki bin Talal Al Saud, Prince of the Asir region
Regional retail conglomerate Apparel Group opened 26 new stores across the UAE,
On April 14 the debut edition of the Great Online Sale will
LG Electronics has unveiled a new, dynamic and youthful brand identity with
Apple is getting ready to open its first two stores in India
e& (formerly known as Etisalat Group) is investing $400 million in the
Expo 2020 Dubai and its legacy are expected to contribute AED154.9 billion
Careem has decided to pause its grocery, food and other delivery services
Homegrown premium chocolatier Patchi reopened its revamped flagship boutique at Dubai Mall.
Airport retailer Dubai Duty Free announced its contribution of AED20 million towards
The ninth Retail Leaders Circle MENA Summit discussed how the sector can