eXtra opens first new gen Apple stores in KSA


December 22, 2014 | By RetailME Bureau

Saudi Arabia-based United Electronics Company, better known as eXtra, has announced the opening of Apple’s first new generation stores in Saudi Arabia. The Apple outlets will be located in eXtra’s shops in Riyadh and Al Khobar.

The Apple store openings follow successful three-year collaboration between the two companies. Apple will continue to provide the Kingdom with products and solutions along with sales support. A wide range of Apple accessories will be available at eXtra’s outlets in Riyadh (Alworood) and Al Khobar (Al Rakka).

“Our Apple stores will provide customers with a first class shopping experience and a complete range of products. Expert advice will be available for customers who want to learn more about products such as the iPad Air and MacBook Pro. Customers will be able to interact with products by testing them in-store, exploring the basics and learning new skills from our knowledgeable team,” says Karim Dahbi, CEO, United Electronics Company.

“The Apple outlets will enable our customers to discover more about Apple products and their unique features. The available range will include the iPhone, iPad as well as the full range of Apple desktops and notebooks, which are pioneering creativity and excellence in modern technology and support.”

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