EROS opens new store in Dubai Hills Mall as part of billion-dollar expansion strategy

March 9, 2022 | By RetailME Bureau

EROS Group has announced the launch of its 14th store in Dubai Hills Mall. This is part of its billion-dollar strategy to open more stores in the Emirates and create more jobs to help boost the UAE retail sector. This is also in line with the strategy to get closer to the customers of newly developed areas of Dubai.

In addition, EROS has focused on scaling up its investments in its digital experience while also keeping a priority on what a customer experiences while shopping in person. The new store will feature premium home appliances and electronic brands, such as mobile phones, laptops, televisions, computers, and appliances like washing machines, refrigerators, and accessories – with a range of exciting offers, payment schemes and delivery options.

“We are delighted to welcome everyone to our newest retail location that focuses on shopping convenience for a range of premium electronics and digital products,” said Mohammad Badri, Director, EROS Group. “As part of our expansion strategy, we want to offer customers a seamless omnichannel experience and convenience. The new store will help us to engage and interact with our customers better,” he added.

As part of its sustainability drive, the retailer will discontinue plastic bags from all its stores and switch to eco-friendly paper bags.

EROS saw its business grow since the pandemic and has built a strong brand loyalty for over 54 years. Today, it has one of the largest portfolios of popular brands like Samsung, Hitachi, TCL, Ariston, and Midea, amongst others.



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