Dubai’s preloved clothing brand pledges 100% profits to emergency aid relief in Palestine


November 30, 2023 | By RetailME Bureau

Dubai’s preloved clothing brand pledges 100% profits to emergency aid relief in Palestine

Dubai-based second-hand clothing store Thrift for Good has pledged to donate 100% profits from its two outlets on Palm Jumeirah and in Times Square Centre to help the victims of the war in Palestine.

Founded in February 2020, Thrift For Good rehomes preloved items to reduce waste in Dubai and help children around the world. Earlier this month, founder Jennifer Sault confirmed that the company has donated AED100,000 to the Emirates Red Crescent Tarahum campaign. Now, having secured fundraising approval from the UAE Government’s Islamic Affairs and Charitable Activities Department, Sault confirmed all further profits within the company between now and December 17 will go to the Tarahum campaign.

“We have been watching the horrifying events happening in Gaza, including the suffering of so many children,” said Sault. “In times of adversity, it is crucial we come together as a community and extend our support to those in need. That is why we were determined to redirect our funds to Gaza and with this initiative, Thrift For Good can make a tangible impact. With the community’s help, we can provide assistance where it is needed most.”

In partnership with Gulf For Good, for close to four years Thrift For Good has been raising charitable funds that sustainably change children’s lives around the world in the area of poverty alleviation, health, and education. It achieves this by reselling quality clothing, shoes and books and has so far contributed more than AED2 million to charities in Lebanon, the Philippines, Tanzania, Peru, Kyrgyzstan and various others.

At this critical moment for the Middle East, Thrift For Good is calling on the generosity of the Dubai community to stand up and make a meaningful difference. By leveraging its platform, it aims to provide essential aid to those affected by the conflict. The public can support this noble cause by either contributing their gently used clothing, shoes, jewellery, accessories and books, volunteering to dedicate their time and skills to help manage the influx of items and support day-to-day operations, or by choosing Thrift For Good for their shopping needs. Every purchase directly contributes to the fund for victims in Gaza.

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