Dubai Summer Surprises starts August 2


July 14, 2014 | By RetailME Bureau

The first phase of the mega summer promotion organised by Dubai Festivals and Retail Establishment (DFRE) and Dubai Shopping Malls Group (DSMG) drew to a close after four weeks, from June 1st to 28th.

The month-long promotion saw hundreds of visitors and shoppers in Dubai lured by the raffle offerings. With the last two weeks of Ramadan approaching and the city gearing up for Eid ul Fitr celebrations, DFRE and DSMG have announced the second phase of the DSMG campaign, ‘Eid in Dubai’ and Dubai Summer Surprises (DSS) spread across the months of July to September. The promotion is a part of the ‘Summer is Dubai’ campaign by DFRE, an agency of the Department of Tourism and Commerce Marketing (DTCM). This raffle promotion offers shoppers the opportunity to win prizes worth AED 4 Million.

“This year the first phase of the campaign has seen a sharp increase in the number of visitors and sales at our participating malls. Year after year, our promotions keep getting bigger and better. As part of our social responsibility DSMG is committed to organising events that significantly enrich our communities and underscore our deep-rooted values. In keeping with this philosophy, the next phase of our campaign aims to elevate the festive spirit during the season’s celebrations. The DSMG raffle is an excellent way to reward shoppers for patronising the mall and the summer sales,” says Majid Al Ghurair, chairman of DSMG.

The upcoming raffle draw, ‘Eid in Dubai’ offers shoppers a chance to win prizes worth AED 2 million in cash and gift vouchers. Following the previous format for participation, shoppers will be able to avail the raffle coupons upon spending AED 200 at any of the participating malls across the Ramadan and Eid season. Scheduled to begin from July 15 and continue till the last three days of Eid, the promotion will see one lucky shopper win AED 500,000 and five other shopping vouchers worth AED 25,000 as Eidyat to also be won on each of the three days of Eid. An additional raffle will also be held on July 26 with five other winners walking away with prizes worth AED 25,000.

“When it comes to shopping, Dubai has clearly taken the leadership role in the region in terms of offering not just a wide array of merchandise, bargains, deals and discounts from the world’s best brands but also in fulfilling its goal of offering memorable multiple experiences to the shopper such as this mega promotion. Our long-standing partnership with DSMG reflects our commitment to support Dubai’s retail sector, which continues to play a pivotal role in helping Dubai maintain its position as one of the best year-round shopping and family tourism destinations in the world,” says Saeed Al Falasi, director, Strategic Alliances Division at DFRE.

The final leg of the campaign, ‘Dubai Summer Surprises’, between August 2 and September 5 will see a few lucky shoppers winning 6 BMW luxury cars and AED 500,000 in shopping vouchers.

The malls participating in the campaign this year include Al Ain Centre, Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman Centre, Century Mall, City Walk, Dubai Outlet Mall, Ethihad Mall, Ibn Batuta Mall, Karama Centre, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, Wafi.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau




Download Images RetailME Magazine