By Justina Eitzinger – RetailME Bureau
Dubai Outlet Mall has announced a strategic partnership with Lulu Group to open the region’s first and largest megamarket, featuring a competitive value shopping experience. The MENA region lacks its version of the cash and carry concept. This new partnership will leverage on bulk buying prices and offer UAE shoppers exclusive bargains as well as a broad range of low cost, high value products at competitive prices focused on merchandise quality, wide selection as well as customer ease and convenience.
The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5 million sq. ft. making it the largest outlet mall in the world. The expansion is an evolution of a successful vision of the first value shopping mall in the region offering more bargains, brands, cinema, megamarket, community space and entertainment at the largest purpose-built state-of-the art 117 Live Arena for concerts in the region.
The partnership shows strong confidence by Lulu Group in the potential of the new mall expansion and reflects a positive future ahead for over 1.2 million residents in the immediate catchment area looking for value shopping and year-round bargains from premium and top fashion and lifestyle brands. Shoppers look for the best possible value of the product or service through discounts, bundle offers and consumer ease and convenience.
“Our aim is to enhance the retail experience for our customers within prestigious developments in the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform `to present to the region the latest in value retail. We are confident in the demand for bargains and cash and carry goods and look forward to being pioneers together in this area of retail,” said Yusuff Ali M.A, Chairman & Managing Director of Lulu Group.
“To further strengthen the mall’s value proposition and omnichannel experience, we support the evolution of a successful first value shopping mall in the region. Our partnership with lulu Group International aims to set new industry standards in the value shopping space and enhance our position as an industry leader with an advanced value shopping experience to visitors and neighbouring communities,” said Ali Khammas , Executive Director of Dubai Outlet Mall
Since its opening in 2007, Dubai Outlet Mall has made its mark as the first value shopping concept mall in the MENA region. It has been home to over 1300 premium brands with over 240 stores. Successfully providing value shopping in the UAE, Dubai Outlet Mall has gained the trust of luxury brands known all over the world. As the Ultimate Value Shopping Destination, it caters to a wide customer base across residents of different nationalities and visitors from all over the globe.
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