By Justina Eitzinger – RetailME Bureau
Dubai Outlet Mall has announced a strategic partnership with Lulu Group to open the region’s first and largest megamarket, featuring a competitive value shopping experience. The MENA region lacks its version of the cash and carry concept. This new partnership will leverage on bulk buying prices and offer UAE shoppers exclusive bargains as well as a broad range of low cost, high value products at competitive prices focused on merchandise quality, wide selection as well as customer ease and convenience.
The expansion of Dubai Outlet Mall is purely organic and once open will be over 3.5 million sq. ft. making it the largest outlet mall in the world. The expansion is an evolution of a successful vision of the first value shopping mall in the region offering more bargains, brands, cinema, megamarket, community space and entertainment at the largest purpose-built state-of-the art 117 Live Arena for concerts in the region.
The partnership shows strong confidence by Lulu Group in the potential of the new mall expansion and reflects a positive future ahead for over 1.2 million residents in the immediate catchment area looking for value shopping and year-round bargains from premium and top fashion and lifestyle brands. Shoppers look for the best possible value of the product or service through discounts, bundle offers and consumer ease and convenience.
“Our aim is to enhance the retail experience for our customers within prestigious developments in the buoyant retail sector and Dubai Outlet Mall has provided us the perfect platform `to present to the region the latest in value retail. We are confident in the demand for bargains and cash and carry goods and look forward to being pioneers together in this area of retail,” said Yusuff Ali M.A, Chairman & Managing Director of Lulu Group.
“To further strengthen the mall’s value proposition and omnichannel experience, we support the evolution of a successful first value shopping mall in the region. Our partnership with lulu Group International aims to set new industry standards in the value shopping space and enhance our position as an industry leader with an advanced value shopping experience to visitors and neighbouring communities,” said Ali Khammas , Executive Director of Dubai Outlet Mall
Since its opening in 2007, Dubai Outlet Mall has made its mark as the first value shopping concept mall in the MENA region. It has been home to over 1300 premium brands with over 240 stores. Successfully providing value shopping in the UAE, Dubai Outlet Mall has gained the trust of luxury brands known all over the world. As the Ultimate Value Shopping Destination, it caters to a wide customer base across residents of different nationalities and visitors from all over the globe.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
As the demand for healthier food choices surges, ROOTS Food is leading
A new chapter unfolds for the leading tech-driven, hyperlocal e-commerce company, Rabbit,
Lulu Retail, the GCC’s retail powerhouse, has reported a transformative FY 2024,
The Ministry of Industry and Advanced Technology (MoIAT) in cooperation with Lulu
What does it take to sustain profitable growth in the post-IPO phase?
Mahalle began its operations in 2022 as an “Authentic Turkish Grocery in
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
/ 
The Point represents a strategic partnership between the Red Sea Markets For
Azad Properties, a leading real estate developer in Saudi Arabia, has signed a Memorandum of Understanding (MoU) with the National Housing Company (NHC).
In an era where digital transformation is pivotal, shopping malls are not
This panel discussion at MRF 2024 explored the evolution of retail spaces,
An exclusive piece contributed By Oliver Morgan, Partner, Real Estate Development &
In the bustling retail environments, where shopping malls are not just places
In today’s fast-paced retail environment, shopping malls are continually searching for innovative
Times Square Center, located in the vibrant heart of Dubai, stands as
Emaar Properties has announced a mega expansion of Dubai Mall, which will
Previous Article
