Dubai to have a LEGO-themed hotel


February 14, 2017 | By RetailME Bureau

Dubai will be home to the first LEGOLAND Hotel in the Middle East being brought by leisure and entertainment company DXB Entertainments PJSC, owner of the Dubai Parks and Resorts (DPR), and globally leading theme park and attraction operators Merlin Entertainments Group. The hotel will be located adjacent to the existing LEGOLAND Dubai theme park within DPR.

A 60:40 joint venture between DXB Entertainments PJSC and Merlin Entertainments, the LEGOLAND Hotel will be operated by Merlin Entertainments once opened. Designed to create unforgettable family moments, the 250-room hotel will have themed rooms to suit all LEGO lovers. It will be built on approximately 300,000 sqft of land earmarked for LEGOLAND expansion within DPR.

“The addition of a LEGO themed hotel at DPR will bring the total hospitality offering at the destination to over 750 rooms. With more than 100 rides and attractions spread across three theme parks, one water park and Six Flags Dubai opening in 2019, we expect families to spend several days at the destination to enjoy all the amazing experiences we offer. We are very pleased to partner with Merlin Entertainments to deliver a fun-filled and convenient place for families to stay as well as long-term value to our shareholders,” says DXB Entertainments CEO Raed Kajoor Al Nuaimi.

The first LEGOLAND Hotel in the Middle East, and the seventh to open worldwide, promises to immerse guests in the creative world of LEGO. Every room will have LEGO models and theming for guests to continue their LEGOLAND Park adventure. From the disco elevator to the Castle Play Area, LEGOLAND designers have integrated LEGO storylines for every guest to create a memorable adventure.

“Themed accommodation is an increasingly important part of the holiday and short-break visit, and we’re delighted to continue our partnership with DXB with the development of this hotel – the first-of-its kind in the Middle East region, which will allow families and children to continue their amazing LEGOLAND experience after the Park closes,” adds John Jakobsen, chief new openings officer at Merlin Entertainments.

The upcoming LEGOLAND Dubai Hotel will be the second hotel at DPR – after the Polynesian themed Lapita Hotel that’s part of the Marriott Autograph Collection – offering a convenient base for families to stay and enjoy several days’ worth of amazing entertainment, all within walking distance of the Park.

LEGOLAND Dubai has more than 40 interactive rides and attractions, and LEGOLAND Water Park has 20 slides and attractions specially designed for families with children ages 2-12.

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