UAE’s telecom operator du, from Emirates Integrated Telecommunications Company (EITC), took part in the leadership’s innovative ‘Well of Hope’ humanitarian competition during the holy month of Ramadan. As part of the initiative, du filled 793 bottles, the equivalent of 11,485 litres of water.
Launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, the Well of Hope initiative calls on all government and private sector employees to pump the largest amount of water through a mobile virtual interactive pumping device.
Commenting on the initiative Abdulwahed Juma, EVP brand & corporate communications, du, said, “On behalf of du, it is an honour to take part in an initiative bestowed to us from the UAE leadership, especially one that is aligned with the virtues of Ramadan to share compassion and give charity to those in need. We are a company that places large emphasis on technology for good, and the introduction of the Well of Hope is a vibrant example of how technology and virtual solutions can empower communities and deliver betterment to all who call the UAE home.”
By hosting the virtual water pumping device, which moves around various public and private entities each day, du enabled its employees the opportunity to play a role in enriching the lives of those less fortunate.
Mohammad Bin Rashid Al Maktoum Global Initiatives will donate the total amount of water pumped into the machine throughout the holy month to remote, less fortunate societies.
The key to a successful omnichannel future
A frictionless omnichannel experience which is predictive, value-focused, and highly personalised is
February 16, 2023 | By RetailME Bureau
Scandinavian brand J Lindeberg capitalises on the rise of athleisure to expand in the UAE
J Lindeberg was started by Johan Lindeberg in 1990s with the aim
September 2, 2022 | By RetailME BureauMajid Al Futtaim Lifestyle brings premium menswear brand Psycho Bunny to the region
Chalhoub Group joins UN Global Compact Forward Faster initiative
Phygital and tech-ready approach to grow with power across GCC
/ 
Global heavyweights from around the world are confirming their participation at InFlavour,
Coffee Planet has unveiled a new brand identity to reinforce its position
Dubai-based consumer cooperative brand Union Coop has signed a memorandum of understanding
UAE-based diversified business GMG’s Everyday Goods – Retail division has announced the
Located in Al Aweer and spanning 66,000 square metres the recently opened
Abu Dhabi-based diversified F&B company Agthia Group has launched a $54 million
Grocery retail major Carrefour, owned and operated by Majid Al Futtaim in
UAE-based diversified business GMG has opened the first monop convenience store at
Carrefour, which is owned and operated by Majid Al Futtaim Retail in
UAE-based supermarket chain Al Maya SMKTS, part of Al Maya Group, continues
/ 
With the UAE’s retail market continuing on a strong growth trajectory, Nanán—an international
Brands For Less Group announces the forthcoming launch of its first Brands For
1930s ushered in the era of neighbourhood shopping malls or community shopping
Being Human Clothing was founded in 2012 to further the objective of
Owned and operated by Al Ghurair Properties, GLITCH is ready to take
Lulu Group International, which operates one of the Middle East’s largest hypermarket
Pickl, the Dubai-born, award-winning burger brand, announced yet another step in its
“Times may have changed, but retail is still a people’s business. Trust
Located in Al Aweer and spanning 66,000 square metres the recently opened
Previous Article
