DSES adds new category to its excellence campaign


October 9, 2014 | By RetailME Bureau

DSES adds new category to its excellence campaign

The Dubai Service Excellence Scheme (DSES), intended to promote and encourage service quality in the emirate’s retail sector, is expanding as the Department of Economic Development (DED) adds Leisure & Entertainment Business as a category for 2014.

The new category will enable a large number of outlets, including cinemas, game zones and waterparks, to highlight and competitively enhance the customer experience they provide in strategic service areas. With the latest addition, DSES, which is part of the initiatives of the Business Excellence Department in DED, has 19 categories now and close to 2,000 outlets registered in the scheme.

The best brand in each category, as well as the top five brands across all categories, is honoured at the prestigious Business Excellence Award Ceremony hosted by the DED annually.

Launched by DED in 2002, DSES aims to promote and recognise customer service standards, eventually to make shopping in Dubai a pleasure. The scheme binds all participating businesses to a common code of business ethics and customer-centric culture to be visible across staff behaviour, product value and integrity as well as customer support.

“DSES continues to witness growing interest and participation over the years and adding more sectors is further widening the field for retailers. Evidently, retailers see DSES as a major window to grow and win consumer confidence through better service,” says Mohammad Bushanain, executive director, corporate quality & management excellence at DED.

The new category is attracting leading leisure and entertainment companies. Majid Al Futtaim-Ventures (MAF) Ventures, a major industry player, has become the first to enrol in the Leisure & Entertainment Business category of DSES.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau




Download Images RetailME Magazine