With ‘responsible retail’ as the underlying theme, a new Discovery Channel store has been launched at The Dubai Mall adjacent to the Dubai Aquarium and Underwater Zoo.
The new store – set up in partnership with Emaar Entertainment and Discovery Consumer Products – will donate between 30-and-40% of proceeds to six charities, besides being the first one – among 200 existing Discovery Expedition outlets in China and Thailand – to sell nature-animal themed merchandise.
“One of the most effective ways to promote environmental awareness and conservation initiatives is to instil a sense of real-life engagement with these activities in the minds of the public,” Emaar Entertainment CEO Maitha Al Dossary. “The Discovery Channel store’s elaborate tie-ins with charitable entities enable people not only to learn more about the aquatic world but also participate in making a difference.”
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