Starbucks to set up store in Italy


March 7, 2016 | By RetailME Bureau

American coffee chain Starbucks Coffee Company has announced a partnership with a renowned Italian brand, retail and real estate developer Percassi to open the first Starbucks outlet in Milan, Italy towards beginning of next year.

This landmark announcement comes 33 years after Starbucks chairman and CEO Howard Schultz made his first business trip to Milan and Verona, which led to the inception of what’s a globally known brand today – Starbucks. Inspired by the craftsmanship of the Milanese barista, the Italian spirit and their passion for community, friendliness and taste for quality, Schultz started thinking about developing Starbucks.

“Starbucks’ history is directly linked to the way the Italians created and executed the perfect shot of espresso. Everything that we’ve done sits on the foundation of those wonderful experiences that many of us have had in Italy, and we’ve aspired to be a respectful steward of that legacy for 45 years,” shares Schultz.

In collaboration with Percassi, Starbucks outlets will be developed in cities across the country, beginning with the first one in Milan. “Our first store will be designed with painstaking detail and great respect for the Italian people and coffee culture, while creating a sense of pride for our partners,” Schultz says.

Percassi shares Starbucks values and passion for the history and cultural heritage of Italy, and will combine local expertise with demonstrated business success to make every single store an exciting, unique experience for new Italian customers.

“We know that we are going to face a unique challenge with the opening of the first Starbucks store in Italy, the country of coffee, and we are confident that Italian people are ready to live the Starbucks experience, as already occurs in many other markets,” feels president Antonio Percassi.

In addition, Starbucks and Percassi share common values and a commitment to creating pathways to youth opportunities and employment in communities across Italy.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau




Download Images RetailME Magazine