Splash unveils uni-brand concept and new store design


December 19, 2012 | By RetailME Bureau

Dubai-based fashion retailer Splash has launched a uni-brand concept across its stores to revamp its product portfolio and offer a fresh store look, symbolising a year of new beginnings. Based on the philosophy of fashionism and taking cues from the Splash Fashion Show, the new store design is structured on the pillars of fashion, party and creativity.

In the first leg, Splash will revamp and refit close to 30 stores across cities, after which it will incorporate the change across all its stores over the next three years.

“Over the years we have seen an evolving pattern of peopleshopping at Splash irrespective of the brand name. We even conducted a research study using a 1,000 customer sample across the GCC to confirm our observations. This led us to adopt a strategy of introducing a uni-brand,” says Raza Beig, CEO of Splash.

Splash is a brand that caters to the everyday lifestyle needs of consumers, with collections for men, women and teenagers. Its wide-ranging portfolio sports 35 brands, of which 24 are designed in-house and 11 are international. The new concept brings together its in-house portfolio under one brand name – Splash, but with sub-categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active and so on, making it easier for customers to browse through the collections. It retains the original spirit of fun and functionality, with handtags on every item to ensure increased customer satisfaction and brand credibility.

Splash’s international brand portfolio will also see a rejig as newer designs and cleaner showcasing of merchandise is introduced in order to further engage customers and improve the shopping experience at Splash stores.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau




Download Images RetailME Magazine