Dubai-based fashion retailer Splash has launched a uni-brand concept across its stores to revamp its product portfolio and offer a fresh store look, symbolising a year of new beginnings. Based on the philosophy of fashionism and taking cues from the Splash Fashion Show, the new store design is structured on the pillars of fashion, party and creativity.
In the first leg, Splash will revamp and refit close to 30 stores across cities, after which it will incorporate the change across all its stores over the next three years.
“Over the years we have seen an evolving pattern of peopleshopping at Splash irrespective of the brand name. We even conducted a research study using a 1,000 customer sample across the GCC to confirm our observations. This led us to adopt a strategy of introducing a uni-brand,” says Raza Beig, CEO of Splash.
Splash is a brand that caters to the everyday lifestyle needs of consumers, with collections for men, women and teenagers. Its wide-ranging portfolio sports 35 brands, of which 24 are designed in-house and 11 are international. The new concept brings together its in-house portfolio under one brand name – Splash, but with sub-categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active and so on, making it easier for customers to browse through the collections. It retains the original spirit of fun and functionality, with handtags on every item to ensure increased customer satisfaction and brand credibility.
Splash’s international brand portfolio will also see a rejig as newer designs and cleaner showcasing of merchandise is introduced in order to further engage customers and improve the shopping experience at Splash stores.
MRF 2020 which will take place at the Conrad Dubai Hotel on November 25, 2020, willOctober 14, 2020 | By RetailME Bureau
Jones the Grocer set to open its doors at Dubai’s newly launched
Saudi-based operators of hypermarkets and supermarkets BinDawood Holding Company has completed the
The regional food and grocery delivery app Talabat has announced the expansion
Walmart is hiring 10,000 new employees in Canada for positions in stores
British quality grocery retailer Waitrose & Partners launched its first e-commerce platform
Saudi Arabia-based operator of hypermarkets and supermarkets BinDawood Holding has priced its
Majid Al Futtaim announces the launch of a customer insight platform, powered
A new Choithrams store opens at Emerald Court, Al Barsha in Dubai
Asda has new owners, as The Issa brothers and TDR Capital are
UAE-based supermarket chain Spinneys sees “dramatic changes” in shopping patterns since the
A new platform in the UAE, Food Crowd is now delivering from
Eagle Hills Sharjah signs up Every Day Fresh Hypermarket to meet the
City Centre Almaza, a Majid Al Futtaim shopping mall in Egypt, has
The UAE’s homewares brand, DWELL launched its new store concept in Festival
The Porsche Design Group has opened a new Porsche Design franchise-store in
The Coronavirus outbreak and after consulting with the Chinese pavilion organisers and
Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative
Designed by Schwitzke & Partner, the Easa Saleh Al Gurg (ESAG) Group
Middle Eastern luxury retailer Chalhoub Group’s multi-brand beauty concept Faces – erstwhile
Super Vero Belgrade – part of the Greek retail group Veropoulos, which
Jewel Changi Airport (Jewel), a mixed-use development at Changi Airport in Singapore,
UAE-based Emirates National Oil Company (ENOC) Group has unveiled a new concept
Dubai’s design and creative cluster, Dubai Design District (d3) has announced its