Dubai-based fashion retailer Splash has launched a uni-brand concept across its stores to revamp its product portfolio and offer a fresh store look, symbolising a year of new beginnings. Based on the philosophy of fashionism and taking cues from the Splash Fashion Show, the new store design is structured on the pillars of fashion, party and creativity.
In the first leg, Splash will revamp and refit close to 30 stores across cities, after which it will incorporate the change across all its stores over the next three years.
“Over the years we have seen an evolving pattern of peopleshopping at Splash irrespective of the brand name. We even conducted a research study using a 1,000 customer sample across the GCC to confirm our observations. This led us to adopt a strategy of introducing a uni-brand,” says Raza Beig, CEO of Splash.
Splash is a brand that caters to the everyday lifestyle needs of consumers, with collections for men, women and teenagers. Its wide-ranging portfolio sports 35 brands, of which 24 are designed in-house and 11 are international. The new concept brings together its in-house portfolio under one brand name – Splash, but with sub-categories like Splash Youth, Splash Smart, Splash Accessories, Splash Beach, Splash Vintage, Splash Active and so on, making it easier for customers to browse through the collections. It retains the original spirit of fun and functionality, with handtags on every item to ensure increased customer satisfaction and brand credibility.
Splash’s international brand portfolio will also see a rejig as newer designs and cleaner showcasing of merchandise is introduced in order to further engage customers and improve the shopping experience at Splash stores.
“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’,December 6, 2021 | By Zubina Ahmed
Landmark Group held its 12th Beat Diabetes event on Friday, 26 November, atNovember 29, 2021 | By RetailME Bureau
“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’,
The long weekend might be over but the Etisalat Beach Canteen 2021
UAE gears up to celebrate this year’s National Day celebrations in the
UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online
Amazon.ae announced that the 11.11 sale is back once again this year
Abu Dhabi Cooperative Society’s COOP City store is now open in Lake
Union Coop, a consumer cooperative in the UAE, revealed that 78% of
Union Coop has opened its 23rd branch within the UAE in Jumeirah
Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and
UAE-based Al Maya Group announced that it will be boosting import of
UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Chalhoub Group has launched ‘The French Art De Vivre, A Dream to
The retail landscape is evolving at an unprecedented pace where the roles,
B&B Italia has announced the opening of its first single-brand store in
Giordano, the international apparel brand, recently inaugurated their largest flagship store in
Home-grown furniture brand Chattels & More are expanding in the region with a
City Centre Almaza, a Majid Al Futtaim shopping mall in Egypt, has
The UAE’s homewares brand, DWELL launched its new store concept in Festival
The Porsche Design Group has opened a new Porsche Design franchise-store in
The Coronavirus outbreak and after consulting with the Chinese pavilion organisers and
Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative
Designed by Schwitzke & Partner, the Easa Saleh Al Gurg (ESAG) Group
Middle Eastern luxury retailer Chalhoub Group’s multi-brand beauty concept Faces – erstwhile