REDTAG reopens renovated Abu Dhabi Store in Najda


February 3, 2016 | By RetailME Bureau

UAE-based value fashion chain REDTAG, as part of its ongoing growth and development strategy, has reopened one of its key stores in the UAE capital following extensive renovations.

“Maintaining our presence in Abu Dhabi is a strategically important step in our expansion and development plans in the UAE. We are committed to growing our presence in the region, beyond more than 170 current operational stores in the Middle East and Africa,” says Shehbaz Shaikh, chief retail officer at REDTAG.

“We are incredibly fortunate to have almost five million active loyal customers across the region. With the reopening of REDTAG Abu Dhabi store in Najda, we are delighted to be able to give new and existing customers the best possible experience in a welcoming environment.”

As a retail brand catering to the needs of its consumers, REDTAG has revamped its Abu Dhabi store located in the heart of the capital in Najda with a fresh new format designed to take the customer experience to the next level.

The store, spanning almost 19,300 sqft, was the first REDTAG store to be opened in the region in 2006 and now features a clutter-free layout that facilitates easy navigation between the product ranges and is designed as a space that encourages customers to explore the latest fashion and homeware trends.

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