M&S unveils new store in Mirdif City Centre

May 7, 2013 | By RetailME Bureau

UK-based retailer Marks & Spencer (M&S) has set up its brand new store at Mirdif City Centre as part of its planned expansion in the GCC. Located on ground floor of the mall, the 15,000 sqft store offers this season’s latest collections from the brand as well as M&S’ exclusive innovations across women’s wear, menswear and kidswear. That apart, accessories, footwear, sleepwear, lingerie and beauty products are also available.

With better product segmentation made keeping in mind local demographics and clearer brand differentiation – outlining defined brand areas that reflect the unique handwriting of each clothing sub-brand for customers to quickly identify their preference – and improved navigation, the new store format provides an easy yet pleasant shopping experience. Moreover, highlighting distinctive M&S brands, prominent standalone sections with clearer signage and branding are created to enliven the in-store journey.

“By launching this new concept store, we are reaffirming our commitment to present a rewarding shopping experience to the customers in Mirdif City Centre. We have stocked unique product offerings at the new M&S store to suit the needs and taste of our customers,” says John Cooper, managing director of M&S UAE. “Currently, there are 10 M&S stores across the UAE, run under our longstanding franchise agreement with Dubai based Al-Futtaim Group. Going ahead, we will continue to the roll-out our new store formats to deliver an improved shopping experience through our unique product range that will be available across our entire store portfolio,” he adds.



Previous Article Next Article


It is the final week of the 27th edition of the Dubai 

Continue Reading

January 21, 2022 | By RetailME Bureau

Foodlink Global Restaurants & Catering Services, the F&B services enterprise in India 

Continue Reading

December 29, 2021 | By Zubina Ahmed

‘Tis the time to be jolly! The festive season is back. Celebrate 

Continue Reading

December 19, 2021 | By RetailME Bureau

“It sounds like this, Luh Pan Koh-ti-dyan and means ‘the daily bread’, 

Continue Reading

December 6, 2021 | By Zubina Ahmed

The long weekend might be over but the Etisalat Beach Canteen 2021 

Continue Reading

December 5, 2021 | By RetailME Bureau

UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

Download Images RetailME Magazine