Jimmy Choo sets up first regional dual gender outlet at Mall of the Emirates

RetailME Bureau

Designer footwear retailer Jimmy Choo has launched its first dual gender store in the Middle East at Mall of the Emirates.

Spanning 1,970 sqft, the store houses Jimmy Choo’s women’s collections – including eyewear, small leather goods and accessories – in addition to a dedicated men’s area offering shoes and accessories.

The designer recently launched its uninhibited Spring/Summer 2016 collection with statement graphics of palm trees melding with bold architectural gestures.

“I wanted to convey an upbeat attitude while juxtaposing new with old – artisanal vintage references blended with bold, graphic architectural details – to create something modern and surprising,” explains Jimmy Choo creative director Sandra Choi.