Harvey Nichols – Dubai unveils refurbished menswear floor


June 20, 2016 | By RetailME Bureau

British department store chain Harvey Nichols recently unveiled a refurbished menswear floor at its Dubai outlet with the launch of a refurbished department designed and merchandised with efficiency in mind.

Additional 9000 sqft of space has been added to the menswear department of Harvey Nichols – Dubai. The space now spans 90% of the top floor of the store.

The men’s casual offering has been grouped together in the new bright, open space organised with convenience in mind and for lightning-quick browsing. The space houses several new brands including Black Score (UAE exclusive), MHRS, Passarella Death Squad (Dubai exclusive), Haculla (Dubai exclusive), This Is Not Clothing (Dubai exclusive), AMH (Dubai exclusive) and Earnest Sewn (Dubai exclusive).

A new addition to the space is the ‘Men’s Fragrance and Grooming Lounge’, a beautifully designed space allowing men to shop beauty on the same floor as garments. The floor is now also home to a dedicated accessories area with brands including Sama Eyewear and Taylor Morris eyewear. Fashion accessory brand D1 Milano has been launched in the space, exclusive to Dubai.

Another new addition to the floor is the ‘Boy’s Toys’ area which is a collaboration with Denaster, a local supplier of high-end technology. The area is home to brands such as Bang and Olsfen Audio (exclusive to the Harvey Nichols store in Mall of the Emirates) and Anki – a car racing game for which Harvey Nichols – Dubai has the biggest racing track in the UAE. Parrot headphones and drones have the largest part of the collection and customers can listen and interact with the product before purchasing.

The in-house male salon, ‘Profile for Men’ stays in the same location, as does Men’s Personal Shopping with its vast dressing room space – with sofas and a flat screen TV – and shopping services that are free of charge, with no minimum spend.

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine