Esprit launches concept store in Abu Dhabi

RetailME Bureau

US fashion brand Esprit has launched its latest signature store in Abu Dhabi’s Marina Mall. The new store reflects the creative and welcoming spirit of San Francisco, the birthplace of Esprit, with interiors that imitate a ‘sunny California feeling’. 

“The launch of our latest concept store in this region has paved way for our plans to expand significantly over the next few years. With this concept, Esprit is refocusing on the spirit of the times when Susie and Doug Thompkins sold their first Esprit collection from the back of their VW camper van in 1968. Esprit represents their inherent love of nature and positive attitude,” says Tony Choufany, general manager, Esprit, MENA.

The store features Esprit’s spring summer collection 2013 for men and women. “We hope that the exciting blend of progressive designs, loving details and handcrafted elements invites customers to continually discover the store,” he adds.