UAE-based consumer electronics and IT retailer Plug Ins has opened its first Apple shop-in-shop (SIS) concept zone at Marina Mall in Abu Dhabi.
The Apple SIS concept emulates a typical mini Apple store environment featuring the large wooden counters for product displays, back-lit, wall-mounted Apple logos and the full gamut of Apple products and accessories.
“Apple products collectively make up close to 15% of our total business and our investment in the concept zone is designed to provide our customers with a dedicated pre and after sales area that enhances the overall experience with the brand of their choice,” says Sean Connor, general manager, Plug Ins.
“Our Marina Mall SIS concept is the closest Abu Dhabi-based Apple fans can get to in terms of a brick and mortar Apple retail experience. We aim to grow Apple product sales by 30–40% across the UAE,” he adds.
How much technology is too much technology? Tech has inevitably become asApril 15, 2021 | By Shruthi Nair
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
Giordano, the international apparel brand, recently inaugurated their largest flagship store in
Home-grown furniture brand Chattels & More are expanding in the region with a
City Centre Almaza, a Majid Al Futtaim shopping mall in Egypt, has
The UAE’s homewares brand, DWELL launched its new store concept in Festival
The Porsche Design Group has opened a new Porsche Design franchise-store in
The Coronavirus outbreak and after consulting with the Chinese pavilion organisers and
Global digital signage and retail branding company, LPFLEX International, opens a state-of-the-art Innovative
Designed by Schwitzke & Partner, the Easa Saleh Al Gurg (ESAG) Group
Middle Eastern luxury retailer Chalhoub Group’s multi-brand beauty concept Faces – erstwhile
Super Vero Belgrade – part of the Greek retail group Veropoulos, which
Jewel Changi Airport (Jewel), a mixed-use development at Changi Airport in Singapore,
UAE-based Emirates National Oil Company (ENOC) Group has unveiled a new concept