Dubai-based fashion brand, Curador by SKB recently launched its e-commerce website. The online store, also named Curador by SKB, will offer the full range of products that are currently showcased at its showroom at Tiffany Tower in Jumeirah Lakes Towers (JLT).
By introducing an online store, the brand aims to reach a wider audience, particularly capturing the attention of a tech-savvy millennial market. Curador by SKB will allow its international customer base to order at the click of a button, with those residing in Dubai able to collect items at the store of their choice or opt for the convenience of home delivery. An in-store e-reservation service is available at its showroom in JLT.
The e-commerce site will enable customers to acquire the brand’s contemporary, ready-to-wear style offerings, which are known for adopting some of the finest sartorial customs from around the globe. Style idiosyncrasies from travel destinations are the main source of inspiration for Curador’s motifs and materials, with the floral and applique work of Spain, the fine linens of Germany, glittering sequins of Turkey and the quality leather and meshwork of Italy being among the artisanal influences.
“Travel was the main inspiration behind Curador by SKB. There’s a moment of adrenaline and eventual contentment that comes from immersing into a new destination, and I wanted to imbue that sense of adventure into everyday fashion,” says Suhina Kohli Bahl, founder & CEO of Curador by SKB. “My goal was to lace a touch of magic into our fashion offerings, and give people the chance to build a style wardrobe that feels fresh and exciting – reflecting that same emotion of stepping off a plane and into a foreign land. The aim of Curador by SKB is to continue to the journey, affording the customer a collection of style choices that impart the thrill of travel and exploration – with the convenience of having those designs delivered right to their doorstep.”
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