Carrefour urges customers to ‘Choose Better’


November 28, 2023 | By RetailME Bureau

Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up a store at COP28’s Blue Zone in Expo City with the aim to offer eco-conscious shopping experience to customers. The brand is launching its innovative ‘Choose Better’ programme at this store.

According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this insight, the ‘Choose Better’ programme aims to educate, empower and reward customers by making healthier and more sustainable choices accessible, affordable and appealing, both in-store and online.

The programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’ and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport.

“The launch of ‘Choose Better’ is a testament to our dedication to health, wellness and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” said Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail.

Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. In fact, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood” an independent research database that assesses ingredients and products for environmental and social impact.

What’s more, the Carrefour store at COP28 has ensured circular design using repurposed materials and smart lighting while promoting product sustainability.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau




Download Images RetailME Magazine