Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up a store at COP28’s Blue Zone in Expo City with the aim to offer eco-conscious shopping experience to customers. The brand is launching its innovative ‘Choose Better’ programme at this store.

According to the UAE’s National Nutrition Strategy, 83% of the adult population do not consume their recommended five servings of fruits and vegetables daily. Carrefour’s customer insights reveal that while customers aspire to lead healthier lifestyles, they struggle to find a range of healthier food options at affordable prices. Derived from this insight, the ‘Choose Better’ programme aims to educate, empower and reward customers by making healthier and more sustainable choices accessible, affordable and appealing, both in-store and online.

The programme is built on three pivotal pillars – Choose Better, ‘For You’, ‘For the Planet’ and ‘For Communities’ – each playing a crucial role in fostering positive change with healthier lifestyles that protect the planet and support local communities. Customers can also find the ‘Choose Better’ offering at Carrefour’s Mall of the Emirates, City Centre Deira and City Centre Mirdif stores, in addition to Terminal 3 at Dubai International Airport.

“The launch of ‘Choose Better’ is a testament to our dedication to health, wellness and sustainability, aligning with our purpose to enable people to shop smarter and live better. It stands as a fundamental component of our mission, aligning seamlessly with Majid Al Futtaim’s commitment to the Consumer Goods Forum and the transformative goals set forth by the Forum’s Collaboration for Healthier Lives coalition. We invite COP28 visitors to step into our store and witness the unique shopping experience in person,” said Hani Weiss, Chief Executive Officer at Majid Al Futtaim – Retail.

Under the ‘Choose Better – For the Planet’ pillar, Carrefour encourages and rewards customers for making informed choices that protect the environment. In fact, Carrefour will become the only retailer in the region to transparently share the sustainability ratings of its products by partnering with “HowGood” an independent research database that assesses ingredients and products for environmental and social impact.

What’s more, the Carrefour store at COP28 has ensured circular design using repurposed materials and smart lighting while promoting product sustainability.