French retailer Carrefour has agreed to try lights from Philips with built-in technology that can track shoppers as they move through a grocery store, beaming pop-up coupons to their smartphones. One of the large Carrefour stores in Lille, northern France, will be the first to roll-out these lights.
Shoppers interested in availing the service will have to install a Carrefour mobile software app on their smartphones and opt in. Thereafter, the LED lights used in the store can then transmit data to smartphones using light pulses not detectable by the human eye, but registered by smartphone cameras.
As a shopper passes by the aisles the app could be used to display coupons or more detailed information about the products on the shelves.
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/ For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
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