Majid Al Futtaim has officially entered the discount retail segment with the launch of SAVA, a new Emirati-born modern discount retailer designed to serve value-conscious shoppers across the UAE.
The retail conglomerate opened SAVA’s flagship store in Deira and a second branch at Murjan Tower, Jumeirah Beach Residences (JBR). Additionally, Majid Al Futtaim plans to expand SAVA to 10 outlets by the end of the year.
Positioned around the promise of “Simply Unbeatable Value,” SAVA offers a curated range of more than 1,600 products and 160 weekly offers, balancing affordability, quality, and convenience. The stores feature a clean, contemporary design aimed at providing a simple, stress-free shopping experience that resonates with budget-conscious families and individuals.
SAVA is built as the UAE’s first fully owned and operated Emirati modern discount retailer, a move that reflects both rising consumer demand for accessible grocery options and Majid Al Futtaim’s commitment to supporting communities with affordable essentials.
Described as a “refounding moment,” the launch also signals renewed investment in the nation’s grocery retail sector, drawing on decades of expertise in private-label development and local market operations.
To mark its debut, the first 50 shoppers at both Deira and JBR locations received special prizes and gifts, reinforcing the brand’s focus on engaging with customers from the outset.
Overall, SAVA represents a significant strategic expansion for Majid Al Futtaim into the value-driven retail segment, targeting the growing segment of UAE consumers seeking high-quality essentials, practical choices, and affordability amid evolving household budgets.
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