Building a legacy: Cenomi Retail


December 14, 2023 | By RetailME Bureau

Dr. Günther Helm, Chief Executive Officer, Cenomi Retail

Established in 1990 by visionary entrepreneurs Fawaz, Salman and Abdulmajeed Alhokair, Cenomi Retail, formerly recognised as Fawaz A. Alhokair Co, has emerged as a transformative force in the retail landscape. Over the years, Cenomi Retail has evolved into the Kingdom of Saudi Arabia’s foremost franchise retailer, solidifying its position as the singularly listed enterprise of its kind across the Middle Eastern region.

Today Cenomi Retail boasts an impressive portfolio of over 50 top tier brands that span a diverse spectrum of product categories. From an extensive array of women’s, men’s and children’s clothing to a range of footwear, accessories and electronics, Cenomi Retail caters to every facet of modern lifestyle needs. Beyond fashion, this dynamic enterprise extends its expertise to an assortment of vibrant food and beverage brands that are designed for the Saudi consumer of today.

If anything, Cenomi Retail champions the Saudi consumers and embodies their needs and aspirations through holistic offerings. Under the current leadership of Chairman, Fawaz A. Alhokair and Chief Executive Officer, Dr. Günther Helm, Cenomi Retail continues to strengthen its legacy.

With a strong network of 1,340 stores across 8 countries Cenomi Retail’s portfolio consists of 50+ leading brands across the most sought-after consumer categories including:

  • Inditex Partnership (ZARA, ZARA Home, Massimo Dutti, Stradivarius, Bershka, Pull & Bear, Lefties and oysho)
  • Sports (Alo Yoga, Decathlon)
  • Multimedia (Aleph, fnac)
  • Lifestyle (Flying Tiger Copenhagen)
  • Beauty (KIKO Milano, flormar and more)
  • Fashion (adl, ALDO, Gerry Weber, Charles & Keith, Mango, LC Waikiki, Women’s secret, Nine West and more)
  • F&B (Subway, Cinnabon, Dunyasi and more)

As an organisation, Cenomi Retail adopts a ‘Saudi First’ strategy, leveraging the exciting growth prospects by focusing resources on the growth opportunities in its domestic market and the wider MENA region.

Looking ahead, the company is embarking on a strategic journey aimed at expanding its presence in the F&B sector. This move underscores the company’s commitment to diversifying its offerings and tapping into new avenues of growth.

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