Bijou Brigitte, a fashion, jewellery and accessories concept, has partnered with Saudi Arabia-based retail group Fawaz A. Alhokair & Co to launch the brand in the Kingdom.
“Taking our brand to new consumers is a core objective for the Bijou Brigitte Group. Alhokair’s paramount position in retail markets across the Middle East, North Africa, Central Asia and Caucasus regions mean that we are guided in this ambition by very capable hands. We are looking forward to introducing Bijou Brigitte to a whole new audience, and a long and fruitful partnership with Alhokair,” says Roland Werner, CEO Bijou Brigitte.
“We are delighted to partner with Bijou Brigitte, already a market leader in Europe, to offer the brand to Middle East consumers. Exacting quality standards and a laser-eyed focus on global fashion trends make Bijou Brigitte an ideal partner for Alhokair,” adds Simon Marshall, CEO Alhokair.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha B / 
“Retail is a people’s business. When building a retail brand or the
From being one of the first retailers in Dubai to ban single-use
For starters, Rabbit is a growing e-commerce grocery platform in Egypt always
In 2024 grocery retail major Choithrams has achieved several milestones underscoring its
Industry pioneers are embracing a comprehensive strategy that integrates consumer insights, digital
The regional grocery retail market is evolving fast keeping pace with constantly
From ethical and local sourcing to adopting cutting-edge technologies to curb food
The regional grocery retail market is becoming more and more diverse, offering
Spinneys, the leading premium fresh food retailer, has announced the opening of
Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever
/ 
In what comes as a significant announcement, Middle East based eyewear majors
Abu Dhabi based retail company LIWA Trading Enterprises, a subsidiary of Al
Aligned with the principles of ‘slow fashion’ UAE-based homegrown brand Ryokō Bags
From designing collections to creating campaigns, from analysing user preferences and purchase
Primark, known for its affordable fashion, has experienced significant global expansion since
For off-price retailer Brands For Less (BFL) Group, change management acts as
Sun & Sand Sports recently re-opened their Mall of the Emirates store, extending their #FunToTheFinish concept
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
Styched, a trailblazer in the fashion and apparel industry, is revolutionizing the
One of a Kin, an innovative e-commerce store for sleepwear, is redefining
Sheetal Kapoor, the Managing Director of SHREE, transformed her life from a
Mrunal’s Boutique is a multi-designer store and surface design atelier located in
Previous Article
