Niche brands are beginning to eat up the market share of many leading consumer goods firms. With the right operating models, the big fish can learn to swim with these small but powerful competitors.
RetailME brings snapshots of AT Kearney’s report titled ‘Swimming with the Piranhas and Reinventing the Mass Consumer Model’ which compares the smaller brands to ‘piranhas’ and how they eat into the market shares of big brands
The rise of distinctive brands
Tito’s in vodka, Michel et Augustin in food, Chobani in yoghurt, Innocent in smoothies, See Young in hair care, Catrice in cosmetics. One could point to dozens of small brands that have won over consumers and stolen market share from leading mass consumer goods companies such as Pernod Ricard, Danone, Nestlé, Coca-Cola, Procter & Gamble, L’Oréal and Unilever.
AT Kearney studied the trend of smaller companies that are proliferating in large categories by taking small bites out of the market share of leading consumer goods firms. According to AT Kearney’s research, piranhas enjoyed yearly revenue growth of up to 20%, while large enterprises in the same categories recorded negative sales growth or, at most, 2-3% growth in 2016.
Read the full article in the September edition of RetailME
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
NRF Vice President of Education Strategy Susan Reda forecasts 2025’s retail trends
The Dubai Duty Free (DDF) has recorded sales of $1.94 billion up
In what comes as a significant announcement, Middle East based eyewear majors
Emirati Gen Z women are seeking collaborative, culturally diverse and creatively enriching
GMG’s Everyday Goods – Retail division celebrates expansion milestone hitting 60 stores
Among several others, three key factors have fuelled the growth of homegrown
Empowering women, transforming communities: The rise of female-led businesses in Times Square Center
In its central Dubai location, Times Square Center stands not just as
Previous Article
