BFL Group expands presence in Saudi Arabia


February 27, 2023 | By RetailME Bureau

BFL Group expands presence in Saudi Arabia

Off-price, multi-brand retailer Brands For Less (BFL) Group has expanded its footprint in Saudi Arabia with the launch of a new store at Othaim Mall Rabwa in Riyadh. The new store located on the second floor of the mall combines BFL’s diverse brand offerings and aims to cater to the local needs of the Saudi market.

“Opening our new store in Saudi Arabia is a notable achievement for us. Saudi Arabia’s economy is currently witnessing remarkable developments and several reports indicate that the country’s apparel and accessories sales have nearly topped among other products during 2022,” said Toufic Kredieh, CEO and Co-founder of BFL Group.

“The apparel and accessories market in KSA is expected to continue to grow during the coming months due to the evolving needs of the consumer base. We are optimistic that the high footfall at the mall will help us reach new sales records. We are committed to further expand our quality offerings to meet customer demands.”

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