Back-To-School 2021: Team up with your customers’ squad


July 5, 2021 | By RetailME Bureau

Words by Farimah Moeini, Snapchat Head of Industry – Retail and Travel

The region is in the midst of a shopping revolution. The pandemic has accelerated the e-commerce transition, and this year’s back-to-school shopping will embrace this new norm.

The online shopping boom has irrevocably changed consumer behaviour. Traditional  shopping habits have been supplemented, if not replaced by augmented reality (AR), communication platforms, and peer recommendations. Retailers looking to stand out in this year’s back to school season need to harness these new ways of communicating, become a part of the new generation shoppers’ squad, and embrace new consumer engagement behaviours to ultimately drive conversions.

The new ‘squad in the back pocket’ Advertising and marketing messaging is no longer enough to influence young people’s purchasing behaviour. Now, customer advocacy, reviews, or recommendations from friends and family, are key for shoppers and potential customers to purchase anything.

There are a number of reasons for why this is, however, the main one is that this generation of native digital consumers spend most of their time online now. Traditional advertising is simply not impactful enough to influence this generation, as they consume most of their content online – on social media or otherwise. For retailers looking to drive conversions, being part of the squad and having a cool and creative edge is vital. There is nothing stronger than a recommendation coming from your best friend. Snapchat’s immersive formats naturally become a part of the conversation. Video, stories and AR, and sharing purchases on social platforms is a behaviour this generation absolutely enjoys and it needs to be facilitated. Retailers that are able to offer these formats as a part of the conversation have the back-to-school advantage.

A recent study demonstrated 93% of ‘Snapchatters’ use the app when shopping for back-to-school items. One of the reasons could be because it’s a source of inspiration directly from their friends and family. In this new space, Snapchat plays a unique role as a ‘squad in their back pocket’.

Snapchat has an engaged community of Gen Z and millennials, be it parents or students, with 75 million monthly addressable reach in MENA and 19.5 million monthly addressable reach in KSA . Snapchat reaches 90% of 13-34 year olds in KSA, and 62% of Snapchatters in KSA are parents.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



Spinneys has announced the launch of The Kitchen by Spinneys, its first-ever 

Continue Reading

May 20, 2024 | By RetailME Bureau

In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau




Download Images RetailME Magazine