Middle East retailer AZADEA Group has announced an exclusive partnership with American fashion and lifestyle brand Urban Outfitters. The latest addition to AZADEA’s portfolio, Urban Outfitters is dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.
Urban Outfitters Inc. operates a portfolio of global consumer brands comprising of Urban Outfitters, Anthropologie, BHLDN, Free People and Terrain. The Urban Outfitters brand operates more than 240 stores globally with an online channel offering a well-curated mix of on-trend women’s and men’s apparel and accessories, as well as beauty, intimates and a collection of handpicked vintage clothing. A large portion of the brand’s merchandise is exclusive to Urban Outfitters, consisting of an assortment of products designed internally and in collaboration with third-party brands.
“We are pleased to introduce the Urban Outfitters brand to the Middle East through our unique experiential retail environment. We believe the Urban Outfitters brand will resonate well in the market and are confident that together with AZADEA Group, Urban Outfitters will be a success in the region,” says Stefan Laban, URBN global head of international.
Urban Outfitters has enjoyed significant success in the US and abroad and is expected to do the same in the Middle East where new and unique concepts are anticipated. As part of this partnership, AZADEA Group will manage the brand’s expansion programme, with the first store scheduled to open in Dubai in 2019.
“We are delighted to welcome Urban Outfitters to our growing family of brands. Delivering entertaining and exciting experiences for our customers is at the heart of what we do at AZADEA. As there continues to be a high demand for experiential concepts, we believe Urban Outfitters will be very well received by our customers across the MENA region,” adds Said G. Daher, CEO, AZADEA Group.
AZADEA Group has been successfully operating more than 50 leading international franchise concepts across the Middle East and Africa for 40 years, with a growing portfolio of experiential brand concepts.
Watsons to open 20 new stores in the GCC
In 2020, global health & beauty retailer AS Watson Group signed its
April 29, 2024 | By Rupkatha BAsda and Deliverect Deepen Partnership to Power Rapid Delivery Across Asda Express
SQUATWOLF’s Kuwait Flagship Store Anchors Its Regional Growth Ambitions
Global beauty icon Ulta Beauty to make Riyadh debut at Panorama Mall
/ 
For decades, Haldiram’s built deep recall across the UAE through its packaged
When House of Habanero opened its first physical location at Alserkal Avenue
Union Coop has completed a significant expansion of its Hatta Souq branch,
Saudi Arabia is set to welcome U.S. food exporters this week, as
Majid Al Futtaim has officially entered the discount retail segment with the
As convenience increasingly becomes currency in the region’s grocery landscape, Union Coop
As wellness becomes a lifestyle in the UAE, the grocery aisle is
Grandiose, one of the leading grocery retailers in the UAE with a
With shifting consumer behaviour, rising cost pressures, regulatory changes, and rapid digitization,
Union Coop’s blend of retail expansion, digital innovation, and community focus is
Abu Dhabi-based MAIR Group has marked a pivotal stage in its transformation
In a move that blurs the line between shopping and investing, Apparel
/ 
Why cinemas, wellness sanctuaries and cultural districts are becoming emotional infrastructure for
In a retail landscape dominated by shelves stacked with finished products, Oo
Pure Gold Jewellers, one of the region’s leading jewellery retail brands, today
Ulta Beauty’s arrival in the Middle East is not simply another international
European denim powerhouse JACK & JONES is making a decisive return to
From bullion to boutiques, investment to immersion, Dubai Gold District marks a
The opening of New Balance’s first-ever Grey store in the Middle East
LOJEL, the global brand celebrated for its design-forward luggage and everyday carry
As youth culture reshapes the global retail playbook, Majid Al Futtaim is
Previous Article
