Apparel Group, the Dubai-based global retail conglomerate, has bolstered experiential retail in the Kingdom, unveiling the first Skechers Kids Concept Store at Red Sea Mall, Jeddah. The launch marks a significant expansion of the Group’s family-focused retail portfolio, building on its efforts to create immersive, brand-led environments tailored for young consumers.
Designed to offer a playful and interactive in-store experience, the new Skechers Kids Concept Store brings creativity and engagement to highlight the brand’s youthful identity. Additionally, the grand opening event transformed the retail space into a high-energy celebration, featuring live music, roaming entertainers, and themed giveaways. Families participated in hands-on activities such as photo frame decorating, customising Skechers shoes with charms and laces, and tote bag colouring, evoking Apparel Group’s push towards experiential consumer engagement.
“The launch of our new Skechers Kids Concept Store in Jeddah reflects Apparel Group’s unwavering commitment to innovation in retail and brand storytelling. By creating immersive environments centred around consumer lifestyle, we continue to redefine how families engage with global brands in the region. This milestone is a testament to our vision of delivering meaningful experiences for the next generation,” said Neeraj Teckchandani, CEO of Apparel Group.
The opening signals Apparel Group’s strategic investment in expanding global brands with localised relevance, particularly in the Saudi Arabian market and the broader GCC. With Skechers already firmly positioned as a market leader in comfort-driven footwear, this kids-only concept format allows the brand to deepen its resonance among young shoppers and their families.
As one of the region’s most prolific retail operators, Apparel Group manages over 2,300 stores and 85+ international and homegrown brands across 14 countries. The introduction of a dedicated kids’ concept for Skechers aligns with the Group’s long-term vision of evolving the retail landscape through innovation, personalisation, and family-oriented brand experiences.
The launch also supports the company’s ongoing ambition to scale international brands through tailored formats, offering a blueprint for future expansions in high-growth markets.
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