Apparel Group has launched its latest retail concept, Off/Price, in the UAE marking the regional debut of a format designed for value-driven, brand-conscious shoppers. Positioned as a fresh entrant in the off-price fashion segment, Off/Price offers a curated mix of global brands at deeply discounted prices, turning everyday shopping into a discovery-led experience.
The store features apparel, footwear, handbags, and accessories from brands such as Calvin Klein, ASICS, Adidas, Skechers, Tommy Hilfiger, Steve Madden, and Birkenstock, all at significantly reduced prices.
With a clear strategy to roll out 100 stores across the GCC over the next three years, the launch reinforces Apparel Group’s commitment to accessible fashion and innovation in retail formats. In line with this vision, the entry of Off/Price is aimed at elevating the customer experience while meeting the growing regional demand for branded value retail.
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