Dubai-based fashion and lifestyle retailer Apparel Group has signed an exclusive partnership deal with Houston-based fashion jewellery and accessories retailer Charming Charlie. The deal will result in Charming Charlie stores opening throughout the Middle East in 2015, starting with launch locations in the UAE, with further growth to follow in Qatar, Bahrain, Kuwait, Oman and Saudi Arabia.
Charming Charlie has grown from a humble start; what began as a small shop one floor below the family business in Houston, has since expanded to become a fast-growing retail juggernaut. This partnership marks an important step in Charming Charlie’s international strategy and signals the beginning of a significant transformation as the company evolves from a US retailer into a global brand with a worldwide audience.
“We are constantly adding new and exciting brands to our portfolio and are yet again proud to be able to bring a well-respected and renowned brand like Charming Charlie to the region. Charming Charlie is a formidable organisation and is loved for its iconic products, broad assortment and always putting the customer first,” says Nilesh Ved, chairman of Apparel Group.
With a goal to reach as many as 40 stores in the Middle East by 2020, Charming Charlie stores in the region will showcase the retailer’s new store concept; with its signature double doors in vibrant pink lacquer, the store design will be fashioned in a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
Known for offering a wide array of affordable fashion accessories, merchandised by colour, and providing high style at an unrivalled value, the stores will carry the brand’s full range of product including fashion jewellery, handbags, small leather goods, scarves, watches, sunglasses, select footwear and apparel, a special occasion collection and more.
“We are delighted to further strengthen our presence in the fashion accessory space in the Middle East. New and exciting brands are integral parts of our mission in order to deliver the latest trends and contemporary design to reach our multicultural consumer base,” adds Ross Moncur, CEO, new business development for Apparel Group.
Finding the treasure chest of opportunities needs years of journeying through theJanuary 19, 2024 | By RetailME Bureau
Majid Al Futtaim – Retail, which holds the exclusive franchise to operate
In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights
As digital transformation across the retail industry continues to accelerate, the expectations
Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers
BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38
Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour
BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by
The World Economic Forum, with support from the Government of the United
Food consumption in the GCC is set to grow at a CAGR
Carrefour, operated by Majid Al Futtaim in the UAE, has set up
GMG’s Everyday Goods – Retail division is now expanding into the country’s
Following a partnership deal between food and grocery retailer Spinneys Dubai and
Majid Al Futtaim Lifestyle, a pioneering leader in lifestyle retail across the GCC,
One of the legendary British beauty brands The Body Shop has been
Co-founded by the Dubai Design District (d3) and the Arab Fashion Council,
It’s a decade of one of the UAE’s much-loved homegrown restaurants, Raju
Founded in 1990, Trotters Childrenswear is a family business that is now
In an exclusive conversation with Anurima Das, Executive Editor, IMAGES RetailME, Majid
Fashion trends, like seasons, can be cyclical – vintage styles often make
The fusion of global and local trends will support the fashion industry
In 2024, regional luxury retailer Etoile Group will be focused on growth
M.A. Al Abdul Karim & Partners Co. is one of the leading
Founded in 2005, Lomar is a well-known Saudi brand with over 22
The 11th edition of Market Outside the Box, or Etisalat MOTB, is