Apparel Group brings on board Charming Charlie

January 22, 2015 | By RetailME Bureau

Dubai-based fashion and lifestyle retailer Apparel Group has signed an exclusive partnership deal with Houston-based fashion jewellery and accessories retailer Charming Charlie. The deal will result in Charming Charlie stores opening throughout the Middle East in 2015, starting with launch locations in the UAE, with further growth to follow in Qatar, Bahrain, Kuwait, Oman and Saudi Arabia.

Charming Charlie has grown from a humble start; what began as a small shop one floor below the family business in Houston, has since expanded to become a fast-growing retail juggernaut. This partnership marks an important step in Charming Charlie’s international strategy and signals the beginning of a significant transformation as the company evolves from a US retailer into a global brand with a worldwide audience.

“We are constantly adding new and exciting brands to our portfolio and are yet again proud to be able to bring a well-respected and renowned brand like Charming Charlie to the region. Charming Charlie is a formidable organisation and is loved for its iconic products, broad assortment and always putting the customer first,” says Nilesh Ved, chairman of Apparel Group.

With a goal to reach as many as 40 stores in the Middle East by 2020, Charming Charlie stores in the region will showcase the retailer’s new store concept; with its signature double doors in vibrant pink lacquer, the store design will be fashioned in a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.

Known for offering a wide array of affordable fashion accessories, merchandised by colour, and providing high style at an unrivalled value, the stores will carry the brand’s full range of product including fashion jewellery, handbags, small leather goods, scarves, watches, sunglasses, select footwear and apparel, a special occasion collection and more.

“We are delighted to further strengthen our presence in the fashion accessory space in the Middle East. New and exciting brands are integral parts of our mission in order to deliver the latest trends and contemporary design to reach our multicultural consumer base,” adds Ross Moncur, CEO, new business development for Apparel Group.

Previous Article Next Article



Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau
Food consumption in the GCC to grow at a steady pace

Food consumption in the GCC is set to grow at a CAGR 

Continue Reading

November 29, 2023 | By RetailME Bureau
Carrefour urges customers to ‘Choose Better’

Carrefour, operated by Majid Al Futtaim in the UAE, has set up 

Continue Reading

November 28, 2023 | By RetailME Bureau
GMG opens Monoprix outlet in Abu Dhabi

GMG’s Everyday Goods – Retail division is now expanding into the country’s 

Continue Reading

November 27, 2023 | By RetailME Bureau
Spinneys to open second store in Riyadh’s KAFD in partnership with Al-Hokair Group

Following a partnership deal between food and grocery retailer Spinneys Dubai and 

Continue Reading

November 22, 2023 | By RetailME Bureau

Download Images RetailME Magazine