Globally renowned fashion designer and founder of the eponymous brand, Anita Dongre, is proud to announce the opening of her second store in the UAE at Mirdif City Centre. Following the successful launch of her first Middle Eastern store in Dubai Mall earlier this year, this expansion marks a new milestone for the brand in the region.
Located in one of Dubai’s premier shopping destinations, the Mirdif City Centre store reinforces
Anita Dongre’s reputation as a global leader in conscious luxury and timeless elegance. Together,
these two prestigious outlets will serve as hotspots for fashion-forward and craft aficionados in
the UAE. Anita Dongre’s designs are crafted for the modern woman who appreciates the fusion of social
sustainability and craftsmanship, interpreted with a contemporary sensibility. The Mirdif City
Centre store will showcase her much-loved RTW collection and the exclusive Eveningwear line
that celebrates heritage crafts and timeless techniques. The collections highlight exquisite Indian
artistry, including embroideries from the women of SEWA, handwoven textiles from the North-
East region, and the delicate hand-painted Pichhwai art.
The expansion aligns with Anita Dongre’s philosophy of Fashion For Good, which uplifts rural
artisans, particularly women, across India. Each piece tells a story of heritage and craftsmanship,
offering not just a fashion statement but a timeless classic to cherish for years.
Synonymous with the Dubai Mall Flagship store, the store interiors at Mirdif City Centre reflect
Anita Dongre’s Rajasthani roots, blend royal grandeur with a modern global aesthetic. Handpainted
Pichhwai walls, soaring arches, and luxurious finishes create an immersive shopping
experience that transports visitors to a serene Rajasthani paradise.
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