Tech innovation critical for future sustainability


June 2, 2020 | By RetailME Bureau

From governments and businesses to millions of school children going on strike as part of Fridays for Future – the question of how to lead more sustainable lives has become more prevalent across society. But where do everyday consumers stand in this? Do their habits and actions reflect their perceptions? And do they consider ICT as a tool for helping them address their potential impact?

The latest Ericsson ConsumerLab report sheds fresh insights on consumer attitudes toward sustainability challenges – and how technology could help them to make a more significant positive impact.

Based on a quantitative study of 12,000 internet users from across the world, the report ‘Consumers, sustainability and ICT’ uncovers the current consumer mindset of leading environmentally sustainable lifestyles.

For example, in the last two decades alone, concern about air and water pollution has risen from concerning one in five consumers to almost one in two while consideration for climate change and global warming has also increased from 13% of consumers to 50%.

The study also includes consumers’ thoughts on where ultimate responsibility lies in mitigating environmental impact. Globally, 8 in 10 consumers consider governments as being responsible for environmental protection, with approximately 70% also considering citizens responsible. Consumers also see the need for collective action, with 5 in 10 expecting companies and brands to uphold their share of the responsibility.

Consumers also see technological innovation as critical to tackling future environmental challenges; a statement backed up by 46% of those surveyed. Further, 36% would like their devices to offer guidance on living more environmentally consciously.

Interestingly, consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions to help them live more environmentally consciously, compared to others.

“ICT tools and services can play a significant part in assisting consumer’s daily efforts to reduce their environmental impact,” says Zeynep Ahmet Vidal, a senior researcher at Ericsson Consumer & IndustryLab and author of the report.

“We see in our study that consumers do perceive ICT as helpful as an aid in their daily life, be it for environmental, health, cost or convenience-related reasons. But ICT also has the potential to enable future innovation in climate action, and here the service providers have a unique opportunity and position to provide novel solutions that can aid consumers in making more sustainable choices in daily life.”

The countries involved in the study include the US, Brazil, the UK, Germany, Spain, Russia, South Africa, the Kingdom of Saudi Arabia, India, Malaysia, China, and Australia. The sample consists of 1,000 respondents from each country.

 

Comments

comments

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Carrefour onboards female-led start-up The Zola Collective

Carrefour, which is owned and operated by Majid Al Futtaim in the 

Continue Reading

January 31, 2023 | By RetailME Bureau
A new branch of Waitrose comes up in Abu Dhabi’s Khalifa City

British grocer Waitrose has opened its newest store in Abu Dhabi’s Khalifa 

Continue Reading

January 25, 2023 | By RetailME Bureau
Its Netherlands Food Week at Al Maya Supermarkets

UAE-based Al Maya Supermarkets has kicked off its ‘Netherlands Food Week’ that 

Continue Reading

January 20, 2023 | By RetailME Bureau
Tesco announces price lock to support consumers amid inflation (PC: Andrew Parsons / Parsons Media)

British grocery retail chain Tesco has announced a price lock on over 

Continue Reading

January 13, 2023 | By RetailME Bureau
Union Coop renews ISO certification

Dubai-based grocery retailer Union Coop has successfully obtained the ISO 22301, an 

Continue Reading

January 12, 2023 | By RetailME Bureau
Spanish supermarket chain Mercadona announces salary increase amid inflation (PC: Mercadona)

Spanish omnichannel supermarket chain Mercadona has announced salary increase amid inflation that 

Continue Reading

January 3, 2023 | By RetailME Bureau
Choithrams partners with Rove Hotels to open 8 new outlets

Grocery retail chain Choithrams will open eight convenience stores across Rove Hotels’ 

Continue Reading

December 30, 2022 | By RetailME Bureau
Géant to open more than 20 stores in the UAE in 2023

Part of regional retail conglomerate GMG, Géant plans to open more than 

Continue Reading

December 23, 2022 | By RetailME Bureau
FMCG online sales growing by 68% in UAE and 58% in KSA

Online share in FMCG sales has been growing all over the world, 

Continue Reading

December 19, 2022 | By RetailME Bureau
Majid Al Futtaim Retail, Standard Chartered launch region’s first Sustainable Supply Chain Finance Programme

Majid Al Futtaim Retail, operator of the Carrefour franchise in the Middle 

Continue Reading

December 15, 2022 | By RetailME Bureau
GMG and Silal partner to support 1,100 UAE farms access local retail market

UAE-based diversified conglomerate GMG and Silal have signed a memorandum of understanding 

Continue Reading

December 12, 2022 | By RetailME Bureau
Lulu Group partners with Amazon expanding grocery offerings to online customers in the UAE

Abu Dhabi based grocery retail chain Lulu Group has partnered with Amazon 

Continue Reading

November 24, 2022 | By RetailME Bureau




f
Download Images RetailME Magazine