From governments and businesses to millions of school children going on strike as part of Fridays for Future – the question of how to lead more sustainable lives has become more prevalent across society. But where do everyday consumers stand in this? Do their habits and actions reflect their perceptions? And do they consider ICT as a tool for helping them address their potential impact?
The latest Ericsson ConsumerLab report sheds fresh insights on consumer attitudes toward sustainability challenges – and how technology could help them to make a more significant positive impact.
Based on a quantitative study of 12,000 internet users from across the world, the report ‘Consumers, sustainability and ICT’ uncovers the current consumer mindset of leading environmentally sustainable lifestyles.
For example, in the last two decades alone, concern about air and water pollution has risen from concerning one in five consumers to almost one in two while consideration for climate change and global warming has also increased from 13% of consumers to 50%.
The study also includes consumers’ thoughts on where ultimate responsibility lies in mitigating environmental impact. Globally, 8 in 10 consumers consider governments as being responsible for environmental protection, with approximately 70% also considering citizens responsible. Consumers also see the need for collective action, with 5 in 10 expecting companies and brands to uphold their share of the responsibility.
Consumers also see technological innovation as critical to tackling future environmental challenges; a statement backed up by 46% of those surveyed. Further, 36% would like their devices to offer guidance on living more environmentally consciously.
Interestingly, consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions to help them live more environmentally consciously, compared to others.
“ICT tools and services can play a significant part in assisting consumer’s daily efforts to reduce their environmental impact,” says Zeynep Ahmet Vidal, a senior researcher at Ericsson Consumer & IndustryLab and author of the report.
“We see in our study that consumers do perceive ICT as helpful as an aid in their daily life, be it for environmental, health, cost or convenience-related reasons. But ICT also has the potential to enable future innovation in climate action, and here the service providers have a unique opportunity and position to provide novel solutions that can aid consumers in making more sustainable choices in daily life.”
The countries involved in the study include the US, Brazil, the UK, Germany, Spain, Russia, South Africa, the Kingdom of Saudi Arabia, India, Malaysia, China, and Australia. The sample consists of 1,000 respondents from each country.
How much technology is too much technology? Tech has inevitably become asApril 15, 2021 | By Shruthi Nair
According to a report by the United Nations, the fashion industry accountsFebruary 18, 2021 | By Shruthi Nair
UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand
Locally owned supermarket Spinneys celebrates 60 years of doing business in the
UAE-based Carrefour will become the first retailer in the region to offer new levels
The Organic Farmers’ Market is back in Bay Avenue for its 12th
UAE-based Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah,
Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones
UAE-based Al Maya Supermarkets is hosting a two-week food festival at select
Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the
Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created
UAE-based Al Islami Foods, one of the largest frozen food companies in
Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free
World’s largest fully integrated online brand in fresh fish and meat e-commerce
How much technology is too much technology? Tech has inevitably become as
Who isn’t a sucker for discounts? Customers today are spoiled for choice
PrettyLittleThing has launched its first Arabic language e-commerce website that serves as
The various e-commerce and virtual retail stores that cater to different product
On 12th October, 2020, Oman announced that it would implement Value Added
A private helicopter carrying the chairman and managing director of Lulu Group,
According to a new report by GlobalData, the penetration of online sales
UAE-based Namshi has signed a strategic partnership agreement with JD.com, China’s largest online
The UAE currently leads the Middle East and North Africa (MENA) region
Abu Dhabi-based Miral has announced that Yas Island is on track to
UAE-based Mumzworld, an e-commerce shopping destination for mothers in the MENA region
Industry reports reveal global home automation system market expected to grow from