Revealed: UAE’s retail sales set to soar during Black Friday


November 22, 2020 | By RetailME Bureau

Data from Criteo, an advertising platform for the open internet, has revealed that retail traffic and sales in the Middle East and Africa (MEA) are set to peak once again during Black Friday, which falls on November 27th this year.

Black Friday 2019 saw an average of 336% increase in sales and a 170% increase in traffic. Similar trends are expected this year, with e-commerce expected to perform stronger as consumers move to online shopping, in the wake of COVID-19.

A new Criteo study of 800 consumers in the UAE revealed that four out of 10 shoppers plan to buy more products online this year, including toys and gaming items, cultural goods, and beauty products. Three out of 10 UAE shoppers plan to buy more luxury brands, home goods, groceries, apparel/accessories, household products and consumer electronics online. In fact, September 2020 saw +42% higher online sales year-on-year.

“The events of 2020 made it an extraordinary year for e-commerce. Our research shows that this year consumers will swap door-buster deals for online discounts that start sooner and span a longer period of time. Retailers who want to maximize their gains during Black Friday should provide seamless customer journeys — from easy-to-use websites and apps, to free delivery and easy returns, giving their customers a safe and joyful festive season”, said Alistair Burton, Country Manager MEA at Criteo.

The Criteo research also revealed that while over one third (37%) of UAE shoppers say they feel more comfortable shopping in-store now than they did a few months ago, and 65% of them also said that they feel more comfortable shopping online this year than in-store. While UAE consumers are shopping online across most product categories in the next few months, offline purchases will be primarily groceries, home goods and luxury brands.

UAE shoppers are more driven by value than ever. Promotions will drive shopping this year – with 43% of UAE shoppers confirming that they will have a significant influence on their gift purchases. In fact, nearly half of UAE shoppers said that they would not wait until Black Friday to buy presents if they get early discounts from their favorite retailers.

“As competition heats up and browsing starts to pick up in November, it’s important that retailers boost their online presence, in order to influence customer consideration prior to peak conversion dates and attract shoppers in the countdown to Black Friday”, added Burton.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto




Download Images RetailME Magazine