Revealed: 70% of Father’s Day shoppers intend to purchase instore


June 20, 2021 | By RetailME Bureau

As the UK begins to return to normality, Father’s Day shoppers are keen to return to physical locations with 70.4% intending to shop instore for the occasion this year, according to GlobalData.

Designated as essential retailers, supermarkets have benefitted from high footfall during the COVID-19 pandemic as they remained open throughout 2020. Promoting food & drink gifting ranges, such as summer wines & spirits and confectionery, alongside BBQ ranges of premium foods will boost appeal as consumers take advantage of celebrating with family and friends as up to 30 people can be together outside.

“While intention to shop instore for this occasion is high, the current restrictions brought on by the COVID-19 pandemic is expected to have a lasting impact on Father’s Day sales as consumers have been apprehensive to prepare too far in advance and consequently the number of consumers intending to shop for this occasion this year is forecast to decline for the second year running,” said Juliet Cuell, Associate Analyst Retail at GlobalData.

5.6% of consumers stated that they have already purchased, or intend to purchase, something for Father’s Day this year, down 3.7ppts and 6.1ppts on those that did purchase for this occasion last year and in 2019, respectively.

With this decline predominately driven by the gifting category, which is forecast to see only 49.1% of Father’s Day shoppers purchase a gift for the occasion, compared to 61.6% in 2020, this will be a concern for retailers in the run-up to the occasion.

 “Retailers must appeal to shoppers by producing interactive social media posts such as Instagram reels to offer in-depth reviews of gifting products on offer and entice shoppers to browse ranges alongside inspirational instore displays such as eye-catching signage displaying gift guides, which will also encourage purchases this year,” she added.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE gears up to celebrate this year’s National Day celebrations in the 

Continue Reading

November 28, 2021 | By Zubina Ahmed

UAE-based Etisalat Group has signed an agreement with elGrocer, a leading online 

Continue Reading

November 18, 2021 | By RetailME Bureau

Amazon.ae announced that the 11.11 sale is back once again this year 

Continue Reading

November 8, 2021 | By RetailME Bureau

Abu Dhabi Cooperative Society’s COOP City store is now open in Lake 

Continue Reading

November 3, 2021 | By RetailME Bureau

Union Coop, a consumer cooperative in the UAE, revealed that 78% of 

Continue Reading

August 24, 2021 | By Jibran Chouguley

Union Coop has opened its 23rd branch within the UAE in Jumeirah 

Continue Reading

August 2, 2021 | By Jibran Chouguley

Nando’s has revealed their revamped Sheikh Zayed Road outlet where newcomers and 

Continue Reading

July 8, 2021 | By Jibran Chouguley

UAE-based Al Maya Group announced that it will be boosting import of 

Continue Reading

June 24, 2021 | By RetailME Bureau

UAE-based grocery retail chain, Grandiose has opened its first hypermarket in Abu 

Continue Reading

June 2, 2021 | By RetailME Bureau

UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau




Download Images RetailME Magazine