Words by Stephane Pignard, General Manager at Altavant Consulting
Due to the pandemic restrictions preventing the spread of Covid-19, there was a collapse of opportunities, which divided people into those who are “ready to act” and those who decided “to wait”. In self-isolation, people took a fresh, closer look at the role of AI and digitalisation – at the opportunities and benefits it opens to the world of retail, and perhaps its’ threats if left uncontrolled. In fact, the pandemic also divided people into techno-optimists and techno-pessimists, that is, those who are ready for changes and those who are not. The former are distinguished by a high sensitivity to diversity, and the latter crave for tradition, fueled by a fear of entering into a new digital era.
Maintaining a digital presence became a bare minimum requirement during the pandemic, as in-store shopping was largely put on hiatus. For the past two decades, digitalisation has become the greatest evolution making it crucial for all kinds of businesses to transform their operational processes to digitally advanced software technologies to meet customers’ changing expectations and preferences.
Today, consumers want seamless, secure interactions. The rise of digitalisation has brought people closer and made communications significantly easier, and it has become more convenient for customers to engage with stores and each other. For instance, retailers can now inform customers using omnichannel platforms and manage to keep them nearby. An enhanced customer experience incorporating omnichannel technologies gives retailers a big opportunity to create competitive advantage and differentiation. Understanding their needs and catering to their desire proactively will significantly help in retaining customers and acquiring new ones because, nowadays, consumers are looking for unique, personalised shopping experiences, both online and in-store, anytime, anywhere.
It is crucial for retailers to sync online and in-store shopping experiences. According to Statista, in 2022, the forecasted value of e-commerce sales in the United Arab Emirates will stand at $27 billion. E-commerce sales in the UAE were estimated to grow by an average of 23 percent per year between 2018 and 2022. Additionally, the report found that 51% of UAE consumers say stores that have e-commerce websites with multiple brands and categories and provide pickup in-store as well as delivery options are the places where they do most of their online shopping, as it is the most convenient, seamless, and less time-consuming experience.
Now, with omnichannel solutions available at our fingertips, retailers can quicken day-to-day operational processes like CRM, ERP, POS, RFID. So what are the three main reasons to go fully digital?
Majid Al Futtaim has made significant strides toward environmental, social, and corporateJuly 5, 2022 | By RetailME Bureau
Consumers, investors, and other key stakeholders of fashion retail are at aMay 11, 2022 | By Zubina Ahmed
The Frozen Chicken’ as Spinneys was fondly referred to back in the
Veppy.com, a Q-Commerce marketplace startup just announced their go live date in the
GMG, a global well-being company retailing, distributing, and manufacturing a portfolio of leading
Lulu Group International recently introduced the world’s first AI-powered Food Delivery Robot
Eid Al-Fitr is an occasion to gather with your friends and family
Leading retailer LuLu Group further strengthened its presence in the Emirate of
Jones the Grocer, the Australian gourmet grocer and café chain, announces further
What is a perfect healthy snack for Ramadan? An assortment of dried
With Ramadan almost at it’s first week, we are wondering where can
In spirit of the holy month, Amazon announced that it will contribute
As consumer behaviour is changing and the demand for delivery is expanding,
As part of the ‘Gift an Iftar’ campaign, Festival Plaza, part of
The latest State of the UAE Retail Economy report has been released
According to a recent NielsenIQ study, 60% of Saudi Arabian consumers say they’re buying a greater variety of brands
The top 25 global retailers by market capitalisation (MCap) reported a 14%
Words by: David Lancefield, Director of Software Solutions, EMEA, Zebra Technologies Most
Saudi-based Fawaz Abdulaziz Alhokair Co. announced its results for the full year
The RetailME Tech and Marcom Summit, which saw more than 45 speakers,
A recent report published by Talkwalker and YouGov has revealed the shifts in
“It was all sand”, I recently heard from yet another Dubai resident
B2B, B2C, B2B2C, D2C… as much as they look like a strange
Back in 2017, a lot of TV and newspaper headlines were overtly
SML, an end-to-end RFID specialist for brands around the globe, has announced
Retail sales during 2021’s November-December holiday season grew 14.1 percent over 2020