Online sales exceed $1.14 trillion during 2022 holiday season


January 11, 2023 | By RetailME Bureau

Online sales exceed $1.14 trillion during 2022 holiday season

Consumers spent $1.14 trillion online globally and $270 billion in the US during the 2022 holiday season. While online sales in November 2022 were lower than in 2021 and 2020, Cyber Week deals and Buy Online and Pick Up In Store (BOPIS) offerings helped retailers drive success in 2022.

For perspective, retailers who offered the BOPIS option during December 15-24 sold 7X more than those who didn’t during this period. Nearly one out of every five online orders placed globally this holiday season were via BOPIS. And BOPIS adoption by consumers peaked at 35% of all orders on the Friday before the Christmas holiday as shoppers retrieved last minute gifts.

On the other hand, there was a 63% spike in returns year over year. These numbers spiked in the six days after Christmas, with 16% of orders returned over that week, a 5% increase over last year.

Retailers managed to grab shoppers’ attention with discounts in the runup to Christmas. After lacklustre deals early in the season, retailers increased discounts. In the end, shoppers saw better deals than the 2021 holiday season, a 21% average discount compared to 19% the year prior. Top discount categories included beauty, skincare and makeup with an average discount of 29%. General apparel and handbags were the next most discounted categories at 27%.

Meanwhile, social media referrals hit an all-time high driving 12% of all mobile traffic (+23% YoY). Belgium, Italy and the US represented the countries with the most social media-minded shoppers.  While shoppers are adept at finding the products they want through all forms of commerce, social media proved to be a growing favourite in 2022.

Insights by Salesforce

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /


Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau
Majid Al Futtaim Retail commits to Collaborative Impact Goals at COP28

Majid Al Futtaim Retail, which owns the exclusive rights to operate Carrefour 

Continue Reading

December 8, 2023 | By Rupkatha B
BinDawood Holding Company earns Honorary Shield for Compliance Excellence

BinDawood Holding Company has earned an Honorary Shield, a distinguished recognition by 

Continue Reading

December 6, 2023 | By RetailME Bureau
First Movers Coalition for Food to create up to $20-bn value chain for sustainable farming

The World Economic Forum, with support from the Government of the United 

Continue Reading

December 5, 2023 | By RetailME Bureau




Download Images RetailME Magazine