elGrocer customer outreach shows a shift in buying trends


October 25, 2020 | By RetailME Bureau

elGrocer, the grocery delivery app with ties to some of the major supermarkets and stores across the UAE, reveals that the current global pandemic has pushed consumers to shift their buying preferences from traditional stores to online purchases.

Most respondents who participated in the outreach revealed the COVID-19 concern kept them away from driving or visiting supermarkets while drawing them more to the use of grocery delivery apps.

Based on its outreach to around 700 users aimed at enhancing services, elGrocer disclosed that the addition of new stores to its platform has changed the demographics and buying patterns of its consumers. The app saw more men in the 25-44 age group using the app (registering over 150% growth compared to pre-covid period). The audience shift has also seen more users originally from South East Asia (mainly the sub-continent) at 58%, followed by Arab expatriates (17.9%) as the most significant users of the app.

While elGrocer users are still buying the same products in the same quantity as before, they seem to be more budget-conscious, driven by online promotions and special offers. The addition of a broader range of stores to choose from gives them the flexibility and accessibility to goods as retailers strengthened their supply chain to ensure better stock availability.

“In Q4, we will see how these trends continue to evolve. These changes in buying patterns are driven by the fact that consumers in the UAE are conscious about their spending across different segments. Residents across the Emirates are now more promo-driven, more price-sensitive and less brand loyal,” said Xavier Nunes, CMO at elGrocer.

Despite a surfeit of grocery apps now available on various platforms, users are still looking for options offering a wider choice of shops and products on the platform. An affordable minimum basket size reduced delivery fees and assured delivery of the order to their doorstep on time are some of their preferences.

“Customer experience for us is key, we needed to talk and find out what we did was right, but also understand what our customers expect from us so that we can continue to offer what they need from us,” said elGrocer CEO, Raed Hafez. “We also needed to understand the changes in users pre- and post-Covid,” he said.  

 “elGrocer deploys its pickers and drivers across its networks of supermarkets to ensure the product selection and guarantee our end to end service is in line with its customer service policy,” added.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /


Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau
Koita

Homegrown, organic and plant milk company, Koita has announced its expansion into 

Continue Reading

December 9, 2020 | By RetailME Bureau
Middle East's vegan revolution

Today’s on-demand streaming services are ripe with docu-series and explainer videos on 

Continue Reading

December 3, 2020 | By Shruthi Nair

International food retailer, SPAR has today announced a global partnership to tackle food waste with the 

Continue Reading

December 3, 2020 | By RetailME Bureau

UAE-based concept grocery retail chain, Grandiose has opened a new supermarket within 

Continue Reading

November 22, 2020 | By RetailME Bureau

US-based fast food chain, Nathan’s famous Inc. brings another New York classic, 

Continue Reading

November 12, 2020 | By RetailME Bureau

Dubai-based Union Coop, the leading Consumer Cooperative in the UAE, opened its 

Continue Reading

November 11, 2020 | By RetailME Bureau

UAE homegrown marketplace, Noon.com has announced its Yellow Friday sale from November 

Continue Reading

November 5, 2020 | By RetailME Bureau

UAE-based Al Maya Group officially launched an exclusive range of Woolworths products 

Continue Reading

October 30, 2020 | By RetailME Bureau




Download Images RetailME Magazine