elGrocer customer outreach shows a shift in buying trends


October 25, 2020 | By RetailME Bureau

elGrocer, the grocery delivery app with ties to some of the major supermarkets and stores across the UAE, reveals that the current global pandemic has pushed consumers to shift their buying preferences from traditional stores to online purchases.

Most respondents who participated in the outreach revealed the COVID-19 concern kept them away from driving or visiting supermarkets while drawing them more to the use of grocery delivery apps.

Based on its outreach to around 700 users aimed at enhancing services, elGrocer disclosed that the addition of new stores to its platform has changed the demographics and buying patterns of its consumers. The app saw more men in the 25-44 age group using the app (registering over 150% growth compared to pre-covid period). The audience shift has also seen more users originally from South East Asia (mainly the sub-continent) at 58%, followed by Arab expatriates (17.9%) as the most significant users of the app.

While elGrocer users are still buying the same products in the same quantity as before, they seem to be more budget-conscious, driven by online promotions and special offers. The addition of a broader range of stores to choose from gives them the flexibility and accessibility to goods as retailers strengthened their supply chain to ensure better stock availability.

“In Q4, we will see how these trends continue to evolve. These changes in buying patterns are driven by the fact that consumers in the UAE are conscious about their spending across different segments. Residents across the Emirates are now more promo-driven, more price-sensitive and less brand loyal,” said Xavier Nunes, CMO at elGrocer.

Despite a surfeit of grocery apps now available on various platforms, users are still looking for options offering a wider choice of shops and products on the platform. An affordable minimum basket size reduced delivery fees and assured delivery of the order to their doorstep on time are some of their preferences.

“Customer experience for us is key, we needed to talk and find out what we did was right, but also understand what our customers expect from us so that we can continue to offer what they need from us,” said elGrocer CEO, Raed Hafez. “We also needed to understand the changes in users pre- and post-Covid,” he said.  

 “elGrocer deploys its pickers and drivers across its networks of supermarkets to ensure the product selection and guarantee our end to end service is in line with its customer service policy,” added.

Comments

comments

Previous Article Next Article

YOU MAY ALSO LIKE /



UAE-based Carrefour announced its theme and plans for Ramadan 2021. The brand 

Continue Reading

March 31, 2021 | By RetailME Bureau

Locally owned supermarket Spinneys celebrates 60 years of doing business in the 

Continue Reading

March 9, 2021 | By RetailME Bureau
Almarai, Carrefour, Emirates have the most loyal customers

UAE-based Carrefour will become the first retailer in the region to offer new levels 

Continue Reading

February 22, 2021 | By RetailME Bureau

The Organic Farmers’ Market is back in Bay Avenue for its 12th 

Continue Reading

February 17, 2021 | By RetailME Bureau

UAE-based  Lulu Group recently inaugurated its first-ever all-female staff store in Jeddah, 

Continue Reading

February 15, 2021 | By RetailME Bureau
Jones the grocer

Jones the Grocer, the gourmet grocer and cheese retailer launches the Jones 

Continue Reading

February 1, 2021 | By RetailME Bureau

UAE-based Al Maya Supermarkets is hosting a two-week food festival at select 

Continue Reading

January 17, 2021 | By Lawrence Pinto

Locally-owned supermarket Spinneys has launched its ‘Power of Plants’ initiative in the 

Continue Reading

January 17, 2021 | By RetailME Bureau
Cookit

Carrefour UAE has launched “Cookit Yourself” — a curated recipe box created 

Continue Reading

January 5, 2021 | By RetailME Bureau
Al Islami Plant-Based Burger

UAE-based Al Islami Foods, one of the largest frozen food companies in 

Continue Reading

January 3, 2021 | By RetailME Bureau
Marks & Spencer's plant-based range

Marks & Spencer’s plant-based range now offers over 25 vegan products including meat-free 

Continue Reading

December 23, 2020 | By RetailME Bureau

World’s largest fully integrated online brand in fresh fish and meat e-commerce 

Continue Reading

December 14, 2020 | By RetailME Bureau




Download Images RetailME Magazine