Amazon launches e-gift cards for Eid designed by Rashid Centre students


April 5, 2023 | By RetailME Bureau

Amazon launches e-gift cards for Eid designed by Rashid Centre students

In preparation for upcoming Eid al-Fitr, Amazon.ae has collaborated with the Rashid Centre for People of Determination to launch special e-gift cards available to customers in the UAE. The newly launched collection features colourful artwork designed by students from the Rashid Centre, a Dubai-based humanitarian organisation providing integrated education services and therapies for children of determination.

Commenting on the collaboration, Ronaldo Mouchawar, Vice President for Amazon Middle East and North Africa (MENA) said, “This year we are thrilled to have collaborated with the Rashid Centre, witnessing the incredible talent their students possess, and working with them to showcase their art to our millions of customers through the Amazon.ae Eid eGift Cards. This collaboration forms part of our continued effort to bring joy to our customers, offering them more ways to gift each other during Eid, while raising awareness around the homegrown, diverse, incredible and inspiring talent that resides in the UAE.”

The 2023 e-gift card collection consists of two exclusive colourful designs from students of determination at the Rashid Centre. Each design stems from the students’ interpretations of Eid and bring to life elements from the celebrations, culture and heritage shared across the UAE, while infusing the students’ personal attachment to the holy season. This year’s Eid e-gift card designs follow last year’s collaboration with Abdulla Lutfi, a dynamic Emirati artist on the autism spectrum.

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