Al Ain Water launches UAE’s first locally produced 100% rPET bottle


February 21, 2023 | By RetailME Bureau

Al Ain Water launches UAE’s first locally produced 100% rPET bottle

Agthia Group’s flagship water brand Al Ain Water launched its new water bottle made of recycled polyethylene terephthalate (rPET). This new 100% rPET bottle is the first to be locally produced by a UAE brand.

“Plastic is a significant resource if repurposed and reused appropriately. We have been in active conversations with the UAE government and other stakeholders to develop a system to collect, recycle and reuse PET-based packaging. We are delighted that these efforts are bearing fruit and today Al Ain Water is pioneering this initiative by introducing a 100% rPET bottle to the market and is actively supporting UAE’s transition towards a circular economy,” said Alan Smith, Chief Executive Officer, Agthia Group.

For understanding, PET is a highly recyclable plastic material, and when recycled it becomes rPET – a strong, durable and recyclable material that is commonly used for packaged foods and drinks. Once reprocessed, rPET can be used to make new plastic bottles or other items. It supports the recycling industry, saves energy, resources and diverts these plastics from landfills. According to Global Standards, rPET generates 75% less of CO2 emissions and requires less energy compared to virgin material production and has a better overall ecological balance than glass and single-use aluminum cans.

Al Ain Water has a growing range of sustainably packaged water bottles including the Middle East’s first 100% plant-based water bottle that is completely biodegradable and compostable within 80 days.

“Sustainability is increasingly influencing purchase decisions in the UAE. With growing awareness, consumers are looking for ways to reduce their environmental footprint and search for products that help them in achieving this. The fact that Al Ain is the first UAE water brand to fill this gap in the market is a true testament to its market leadership. A universally essential commodity, such as bottled water, delivered in sustainable packaging can have a substantial influence on reducing plastic waste in the UAE, contributing directly to the UAE’s efforts to reach Net Zero by 2050, particularly during the Year of Sustainability,” Smith concluded.

Previous Article Next Article

SHARE

YOU MAY ALSO LIKE /



In a move set to redefine the landscape of the Fast Moving 

Continue Reading

May 16, 2024 | By RetailME Bureau
Sunil Kumar and Ali Saeed Juma Albwardy, Spinneys

One of UAE’s leading fresh food retailers, Spinneys has announced its intention 

Continue Reading

April 19, 2024 | By RetailME Bureau
Laura Manning, Managing Director & Founder, BRW Society

Launched in 2019 by Laura Manning, UAE-based homegrown brand BRW Society completes 

Continue Reading

April 5, 2024 | By Rupkatha B
Rajiv Warrier, Chief Executive Officer, Choithrams

Since the launch of its first store in the UAE five decades 

Continue Reading

March 20, 2024 | By RetailME Bureau
Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC

Dr. Dhananjay Datar Chairman & Managing Director ADIL Trading Co. LLC holds 

Continue Reading

February 29, 2024 | By Rupkatha B
Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail

In 1995 regional retail conglomerate Majid Al Futtaim introduced Carrefour to the 

Continue Reading

February 26, 2024 | By RetailME Bureau
Prashant Parameswaran, Managing Director and Chief Executive Officer of Tata Consumer Soulfull

Tata Soulfull, a leading name in the ‘good-for-you’ snacks and breakfast cereals 

Continue Reading

February 22, 2024 | By Rupkatha B
Jean-Luc Graziato, Chief Commercial Officer of Majid Al Futtaim – Retail and Alia Al Harmoodi, Acting CEO of the Environment, Health and Safety Agency

Majid Al Futtaim – Retail, which holds the exclusive franchise to operate 

Continue Reading

February 20, 2024 | By RetailME Bureau
Krishna Dhanak, Managing Director, Alpen Capital

In an exclusive interview Krishna Dhanak, Managing Director, Alpen Capital shared insights 

Continue Reading

February 19, 2024 | By Rupkatha B
Majed M. Al-Tahan, Co-founder & Managing Director, Danube Online

As digital transformation across the retail industry continues to accelerate, the expectations 

Continue Reading

December 19, 2023 | By RetailME Bureau
Frederic Levy-Perrault, CEO, Al Raya Supermarket

Saudi Arabia-based grocery retail chain Al Raya Supermarket serves over 100,000 customers 

Continue Reading

December 15, 2023 | By RetailME Bureau
Ahmad AR. BinDawood, Chief Executive Officer, BinDawood Holding

BinDawood Holding has a rich Saudi heritage, spanning over 50 years, 38 

Continue Reading

December 13, 2023 | By RetailME Bureau




Download Images RetailME Magazine