Adidas has opened its first store wholly dedicated to women at the Mall of the Emirates in Dubai. The new store features collections across sports and lifestyle brands including Marimekko, Stella McCartney and Karlie Kloss.
In line with its commitment to empowering women in the region and creating an inclusive shopping space for women of all shapes and sizes, the all-women store is committed to sustainability, stocks modest and hijab sportwear, and provides an immersive customer-centric experience to all its shoppers.
“This store opening marks a new chapter in our continuous effort to celebrate and empower women through sport. The new store brings a unique experience to the female consumers in the region. As we see more and more women from the MENA area making waves on a global scale, we are proud to bring our women’s dedicated store to life for the very first time,” said Vicki Fitzsimons, Senior Brand Director at Adidas MENA.
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